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Digital Marketing Strategist

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Colombia Xebia A tiempo completo

About the Role

We are seeking an experienced Senior Campaign Strategist to lead the strategy and execution of 360-degree digital marketing campaigns. The ideal candidate will have 8+ years of experience in B2B marketing, with a strong focus on paid media and multi-touch demand generation.

Key Responsibilities:

  • Campaign Strategy and Execution: Develop and lead digital marketing strategies for service lines, ensuring alignment with business objectives.
  • Develop and execute 360-degree digital marketing campaigns across various channels.
  • Manage paid media budgets and ensure campaign efficiency and ROI.
  • Collaboration and Communication: Work closely with service line marketers and sales teams to drive campaign success.
  • Performance Monitoring and Reporting: Track, analyze, and report on campaign performance, providing actionable insights based on key metrics.

Requirements:

  • 8+ years of experience in digital marketing, with a strong emphasis on paid media.
  • Background in B2B Tech and Account-Based Marketing (ABM) is highly desirable.
  • Strong expertise in digital marketing channels, including paid search, paid social, SEO, and email marketing.
  • Basic working knowledge of WordPress is mandatory.
  • Proficiency with marketing automation platforms like HubSpot or Salesforce and analytics tools.