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Marketing Strategy Lead

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About The Job: As a Digital Growth Manager, you will conduct market research, analyze consumer trends, and identify new opportunities for a leading US-based agency. You will collaborate with external partners, such as agencies and vendors, to execute marketing initiatives and ensure that all deliverables are of the highest quality.

Your Responsibilities:

  • Develop Campaign Strategies: Align creative concepts with client goals across e-commerce, lead generation, and mobile apps.
  • Own Creative Strategy: Analyze performance data to identify trends, top-performing ad elements, and areas for improvement; develop actionable creative briefs for designers and video editors, aligned with client objectives and platform trends; write engaging and conversion-focused ad scripts tailored to platforms like Meta, TikTok, and Google.
  • Oversee Production: Manage the end-to-end creation process for videos, graphics, and ad copy.