Native Advertising Specialist

hace 2 semanas


Colombia Launch Potato A tiempo completo
Job Description

This is a unique opportunity to contribute to the growth and success of Launch Potato's Native media buying efforts. As a Paid Media Manager, you will be responsible for planning, strategizing, launching, and scaling end-to-end Native campaigns across platforms.

About Us

Launch Potato is a performance-driven company that offers competitive benefits and compensation packages. Our employees embody the values of Ownership, Embracing Change, No BS, Team Unity, and Hustle.

Responsibilities:
  • Manage high-budget Native media campaigns on ad networks such as Taboola, Outbrain, RevContent, and more.
  • Tactically plan, strategize, launch, and scale campaigns across platforms and verticals using various ad formats.
  • Design compelling ad creatives and winning copy to target specific audiences with a focus on direct response tactics/strategies.
  • Work cross-functionally with internal teams on optimization, A/B testing, and overall strategy to improve campaign yield and margin.
Requirements:
  • 4 years of hands-on experience planning, strategizing, and scaling/optimizing digital media campaigns, with a specialization in paid Native (Taboola, Outbrain, and Revcontent are the priority).
  • Deep understanding of direct-response marketing principles and ability to create winning ads to drive engagement.
  • In-depth knowledge of Native tools and best practices.
  • Proficiency in Excel (Pivot Tables, Vlookups, etc.) and data visualization tools (Looker, PowerBI, Tableau, etc.) with the ability to analyze large sets of data independently.
  • Strong communication skills, both verbal and written, in order to develop cross-department relationships and keep stakeholders informed of campaign performance.
Salary & Benefits:

We offer a competitive base salary according to market rates for the nearest major metro, a profit-sharing bonus, and comprehensive benefits. Future increases will be based on company and personal performance.

The estimated annual salary for this position is $80,000 - $100,000. This figure may vary based on individual qualifications and performance.



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