Native Advertising Specialist
hace 2 semanas
**Overview of the Company**
Launch Potato is a leading performance-driven company that specializes in native advertising. We are seeking an experienced Native Advertising Specialist to join our team and contribute to our continued growth and success.
In this role, you will be responsible for managing high-budget native media campaigns on ad networks such as Taboola, Outbrain, RevContent, and more. The ideal candidate will have a minimum of 4 years of experience in digital media planning, with a specialization in paid native advertising.
Salary: $90,000 per year (base salary range: $75,000 to $105,000)
About the Job
In this role, you will work closely with our User Acquisition team to develop and execute strategic plans for our native media buying efforts. Your expertise in pairing creative media with ROAS KPIs and direct-to-consumer data analysis will positively influence more than 10 million new customers to unlock their financial potential.
Responsibilities:
- Tactically plan, strategize, launch, and scale campaigns across platforms and verticals using various ad formats.
- Manage high-budget native media campaigns on ad networks such as Taboola, Outbrain, RevContent, and more.
- Research, identify, and establish new traffic source opportunities and new ad networks (i.e., MediaGo, MGID, etc.).
- Design compelling ad creatives and winning copy to target specific audiences with a focus on direct response tactics/strategies.
Requirements:
- 4 years of hands-on experience planning, strategizing, and scaling/optimizing digital media campaigns, with a specialization in paid native.
- Possess a deep understanding of direct-response marketing principles and know how to create winning ads to drive engagement.
- In-depth knowledge of Native tools and best practices.
- Proficiency in Excel (Pivot Tables, Vlookups, etc.) and data visualization tools (Looker, PowerBI, Tableau, etc.) with the ability to analyze large sets of data independently.
About Us
Launch Potato is a performance-driven company that rewards individual performance and company-wide success. Our compensation package includes a base salary, profit-sharing bonus, and competitive benefits.
Benefits:
- Total Compensation & Rewards: Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato's Levels Framework.
- Competitive benefits package.
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