Public Relations Strategist

hace 2 semanas

Cali, Valle del Cauca, Colombia Solvo Global S.A.S A tiempo completo
Job Description

About Solvo Global S.A.S.

We are a leading company in the industry, and we're looking for a highly skilled Public Relations Strategist to join our team.

Salary: $72,000 - $96,000 per year (based on experience)

Job Overview

The Public Relations Strategist will be responsible for developing and implementing strategic communication plans to build and maintain the company's reputation, manage relationships with media and stakeholders, and respond to public inquiries.

Key Responsibilities:

  1. PR Strategies: Create and execute effective PR strategies that align with the organization's objectives, monitoring industry trends and public opinion to adjust strategies as needed.
  2. Media Relations: Build and maintain relationships with media representatives, journalists, and influencers, preparing and distributing press releases, media kits, and other communication materials.
  3. Crisis Management: Develop and implement crisis communication plans, responding promptly to any negative press or public relations issues, mitigating damage to the brand.
  4. Content Creation: Write and edit press releases, speeches, presentations, and social media content, ensuring all communications reflect the brand's values and voice.
  5. Event Management: Plan, organize, and manage PR events such as press conferences, product launches, and community events, ensuring events align with branding and PR objectives.
  6. Stakeholder Engagement: Cultivate relationships with key stakeholders, including customers, community leaders, and investors, developing partnerships with organizations that align with the brand's values.
  7. Monitoring and Reporting: Track PR campaign results, media coverage, and public perception, analyzing PR metrics to assess the success of campaigns and make data-driven recommendations.

Required Skills and Qualifications:

  • Bachelor's degree in Public Relations, Communications, Marketing, or related field.
  • Proven experience in public relations, ideally in a managerial or supervisory role.
  • Strong writing, editing, and verbal communication skills.
  • Proficiency with social media platforms, media relations tools, and analytics software.
  • Ability to work well under pressure, especially in crisis situations.
  • Experience with AI is mandatory.
  • Excellent interpersonal skills and relationship-building abilities.
  • Strong project management and organizational skills.
  • Creative thinking and problem-solving skills.
  • Familiarity with brand management and reputation management techniques.

Job Type: Full-time

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