Ecommerce Marketing Operations Specialist

hace 7 días


Bogotá, Bogotá D.E., Colombia Farmers Defense A tiempo completo
About the Role

We are seeking a highly organized and detail-oriented Ecommerce Marketing Operations Specialist to manage and optimize the day-to-day operations of our ecommerce platforms. Ideally you will have deep experience running Shopify websites, managing Amazon stores, and overseeing email marketing campaigns via Klaviyo. The ideal candidate has experience in understanding and acting on ecommerce platforms and email marketing data to coordinate and execute on marketing operations tasks. You'll work closely with our marketing & product teams across paid channels, organic search, conversion rate optimization, email & more.

Responsibilities
  • Shopify Website Maintenance: Manage daily updates and content changes on Shopify, ensuring a seamless user experience. Implement new features, apps, and integrations to improve site functionality and performance. Monitor site performance, troubleshoot issues, and liaise with developers for advanced support. Ensure product listings, descriptions, and pricing are accurate and up-to-date.
  • Amazon Store Maintenance: Manage product listings, including images, descriptions, and pricing, ensuring compliance with Amazon's guidelines. Optimize product listings for SEO and monitor keyword performance. Manage Amazon FBA, inventory levels, and fulfillment processes. Analyze sales data, reviews, and customer feedback to improve product performance. Monitor Amazon advertising campaigns and ensure spend is aligned with marketing goals.
  • Email Marketing (Klaviyo): Create, manage, and optimize email marketing campaigns using Klaviyo. Build targeted email lists, segmentation, and flows (abandoned cart, post-purchase, etc.) to maximize engagement. Develop email content, including copy and creative, that aligns with brand messaging. Analyze email performance metrics (open rates, click rates, conversions) and report on campaign success. Continuously A/B test subject lines, content, and design to improve email marketing outcomes.
Requirements
  • E-commerce Enthusiast: You have a background in e-commerce and a passion for driving online sales and optimizing the customer experience.
  • Growth Seeker: Whether you've worked at an agency, started your own e-commerce company, or worked directly with other 7 or 8 figure ecommerce brands, you're eager to expand your skillset and make a significant impact.
  • Tech-Savvy: You're the go-to person for tech solutions, adept at leveraging tools to streamline processes and enhance efficiency.
  • Self-Starter: You take initiative, solve problems independently, and thrive in a fast-paced environment.
  • Finisher: You take pride in your work, ensuring every project is completed to the highest standard and on time.
  • Analytical Mind: You make data-driven decisions and have a knack for measuring success objectively.
  • Resourceful: You can quickly learn and adapt to new tasks, finding innovative ways to overcome challenges.
About Us

We're a rag tag group of scrappy entrepreneurs running a dynamic and rapidly growing direct-to-consumer brand. Since our inception in 2018, we have bootstrapped our way to achieving 8-figure revenue. Our team, hailing from diverse backgrounds, has self-taught everything about e-commerce and marketing. We believe in innovation, dedication, and continuous learning, which has propelled us to where we are today. Now, we're looking for a talented individual to join our journey and help streamline our marketing operations while driving our e-commerce strategy and execution.



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