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Content Strategist

hace 2 meses

Bogotá, Bogotá D.E., Colombia Advising & Recruiting A tiempo completo
Job Description

Role Overview:

The Content Manager will be instrumental in devising content marketing strategies, steering content creation, and ensuring the effective spread of content across diverse channels. This role is a unique blend of creativity, strategic foresight, and technical knowledge, aimed at boosting our brand presence and our clients across the marketing funnel.

Key Responsibilities:

  • Develop and execute comprehensive content marketing strategies to drive business growth and engagement.
  • Oversee the editorial calendar to guarantee timely and consistent delivery of high-quality content.
  • Generate compelling content for blogs, premium resources, and other mediums to nurture the top and middle stages of the marketing funnel.
  • Leverage workflows/automation and integrate content within marketing platforms to streamline processes.
  • Undertake keyword research, on-page optimization, and monitor keyword rankings utilizing tools such as Moz and SEMRush to improve search engine rankings.
  • Manage social media content to boost engagement and connections across platforms, aligning with our company's brand voice and messaging.
  • Produces high-quality content for our agency and specific client projects, meeting client expectations and driving business results.

Requirements:

  • Demonstrable experience in content creation, showcasing successful content strategies and implementations that drive business outcomes.
  • Deep understanding of SEO principles, including keyword research, on-page optimization, and analytics tools (Moz, SEMRush, etc.) to improve search engine rankings.
  • Expertise in social media management and engagement strategies to build brand awareness and drive website traffic.
  • Proficiency in content management systems (CMS) and marketing automation platforms to streamline content creation and distribution.
  • Familiarity with agency tools such as project management software, communication platforms, and collaboration tools to ensure seamless teamwork.
  • Strong communication, teamwork, and project management abilities to drive results and meet deadlines.
  • Creative and strategic thinker capable of thriving in a dynamic environment, adapting to changing business needs and priorities.
  • High English proficiency (C1) to effectively communicate with clients and stakeholders.

Agency Tools:
Project management software, communication platforms, and collaboration tools.