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Digital Campaign Optimization Specialist
hace 1 mes
Publicis Global Delivery Overview
We are the talent powerhouse of Publicis Groupe, a global communications group with over 1,700 passionate employees in LATAM. Our team is dedicated to delivering outstanding work for prominent clients worldwide.
About the Role
The Digital Campaign Optimization Specialist will be responsible for managing and optimizing online ad campaigns, ensuring they meet performance targets. Key responsibilities include monitoring campaign performance, analyzing data, automating report downloads, and performing quality assurance checks.
This role involves setting up campaigns, managing audience targeting, and uploading creative content. A key aspect of the job is optimizing campaigns by adjusting variables like bids, audiences, and budgets to improve pacing and performance.
Requirements
- 2 years of experience in programmatic campaign activation
- Proficiency in DV360 Ad Server Reporting and tools like Datorama, Data Studio, and Supermetrics (Intermediate level)
- Experience with Jira, Google Analytics, and MS Excel (Intermediate level)
- Able to own campaigns and explain optimizations to agencies and partners
Skills and Qualifications
We're looking for highly analytical individuals with a deep understanding of programmatic ad technology. The ideal candidate will have strong organizational skills, attention to detail, and the ability to plan and execute projects efficiently.
Benefits and Growth Opportunities
As part of our dynamic and fast-paced work environment, you'll have opportunities for professional growth, upskilling, and team building. We're committed to supporting our portfolio of clients and agencies, and we're looking for first-class operation experts to join our team.
Salary Information
We offer a competitive salary ranging from $80,000 to $110,000 per year, depending on experience and qualifications. This estimate is based on industry standards and location-specific factors.
