Global Marketing Optimization Specialist

hace 24 horas


Bogotá, Bogotá D.E., Colombia Ingepsy A tiempo completo

**Company Overview**

Ingepsy is an innovative company that leverages data-driven insights to optimize marketing strategies and drive growth. With a passion for analytics and creativity, we aim to empower our clients with impactful marketing campaigns.

 

**Job Description**

We are seeking an enthusiastic Global Marketing Optimization Specialist to join our team and help optimize paid campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads. This role is ideal for someone eager to learn, analyze data, and contribute to a team-oriented environment.

 

**Responsibilities**

  1. Set up, manage, and optimize paid campaigns on Google Ads, Meta Ads, and LinkedIn Ads.
  2. Monitor and analyze campaign performance, providing actionable insights.
  3. Conduct keyword research and refine audience targeting strategies.
  4. Write ad copy and work with the creative team to develop compelling visuals.
  5. Use campaign data to recommend improvements for other channels, such as email marketing and content strategy.
  6. Support the team in creating detailed reports to track key performance metrics (KPIs) and ROI.

 

**Requirements**

  • Must-Haves: 1-2 years of experience in paid marketing, particularly in Google Ads or Meta Ads. Familiarity with Google Analytics and campaign management tools. Strong analytical skills with a data-driven approach to decision-making.
  • Nice-to-Haves: Proficiency with Excel for data analysis. Experience with A/B testing and conversion rate optimization. Ability to leverage campaign insights to enhance other marketing channels. Proficiency with Ahrefs, SEMrush, SpyFu.

 

**What We Offer**

Competitive compensation, up to $2000 USD per month, plus fully remote and flexible work environment.



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