Email Marketing Strategist
hace 4 semanas
At Snappr, we're revolutionizing photography by making it accessible to everyone. Our team takes on complex problems so people can connect and create beautiful photos in over 200 cities worldwide. We foster a culture of extreme ownership, empowering our team to excel as business owners. As an analytical creative, you'll thrive in our environment where technology meets creativity. We value diversity and invite individuals from all backgrounds to join us in transforming the visual content ecosystem; building a future where businesses drive growth and sales with better visual stories.
About the RoleEmail marketing is integral to Snappr's strategy, and you will develop existing email campaigns and implement new strategies to impact growth. You'll work under the Marketing Director to manage automatic email campaigns sent to users who subscribe to Snappr emails.
Responsibilities:
- Manage end-to-end email marketing for Snappr's self-service product.
- Design, manage, and optimize automatic email marketing campaigns, including welcome series, abandon cart, and nurture campaigns.
- Manage seasonal promotional email campaigns.
- Optimize email performance with A/B testing for deliverability and conversion rate.
- Create and maintain weekly reporting on email performance.
- Maintain Snappr's subscription list, identifying potential buyers and which subscribers to sunset.
We are looking for an experienced Email Marketing Specialist with at least 2 years of experience working with email marketing systems like Vero and SendGrid. You should be proficient in using drag-and-drop and HTML email builders, and design software such as Canva and Adobe Photoshop. Strong copywriting skills are necessary to create compelling email content and calls to action.
You should also have proficiency in data analysis tools like Google Analytics and ability to analyze performance data to guide strategy and make data-driven decisions. Understanding how email marketing integrates with broader digital marketing strategies is essential.
We offer a competitive salary of $85,000 per year, plus benefits, company equity, and opportunities for professional growth.
Snappr has a fast-growing team of marketers based in the US and the Philippines. We value collaboration and teamwork, and this role offers the opportunity to work with people across different job functions and help shape the company's growth.
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