Senior Digital Marketing Strategist for Lifestyle Brands

hace 3 días

Medellín, Antioquia, Colombia SD Solutions A tiempo completo
Job Description

We are seeking a highly skilled Senior Digital Marketing Strategist to lead our direct-to-consumer marketing efforts in the Home Decor & Lifestyle domain. As a key member of our team, you will develop and implement data-driven marketing strategies to expand our customer base, enhance brand awareness, and boost e-commerce performance across digital and retail channels.

About SD Solutions

SD Solutions is a leading provider of innovative solutions in the Home Decor & Lifestyle industry. We are committed to delivering exceptional results and providing our customers with unparalleled service.

Job Summary

This role requires a strategic leader who can drive growth in a high-growth environment and has a deep understanding of digital marketing, brand management, and customer engagement within the lifestyle and wellness space. You will be responsible for developing, leading, and optimizing our DTC marketing strategy to drive revenue, brand growth, and customer loyalty.

Key Responsibilities:
  • Develop, lead, and optimize the DTC marketing strategy to drive revenue, brand growth, and customer loyalty.
  • Oversee customer acquisition and retention strategies across digital platforms, including paid social, paid search, display, and email.
  • Maintain and evolve our NDA, Home decor & lifestyle brand identity to deepen market differentiation and emotional connection with customers.
  • Create compelling brand campaigns that reflect our values, elevate our story, and resonate across digital and retail channels.
  • Lead the strategy for driving e-commerce revenue through SEO, SEM, content marketing, and website optimization.
  • Partner with the product and e-commerce teams to enhance the online shopping experience and improve conversion rates.
  • Analyze marketing performance, identify key metrics, and implement insights to optimize budget allocation and campaign effectiveness.
  • Utilize customer data and analytics to refine targeting strategies, improve customer segmentation, and personalize marketing initiatives.
  • Collaborate with sales, product, and creative teams to ensure alignment on brand messaging and customer journey.
  • Provide thought leadership and mentoring to the marketing team, fostering a culture of growth and collaboration.
  • Monitor industry trends, customer feedback, and competitor activities to identify opportunities for innovation and growth.
Qualifications:
  • Bachelor's degree in Marketing, Business, or related field; MBA preferred.
  • 5+ years of experience in DTC marketing, with a track record of driving growth in a lifestyle or wellness brand.
  • Strong knowledge of digital marketing channels, analytics tools (e.g., Google Analytics, CRM), and e-commerce platforms.
  • Demonstrated success in customer acquisition, brand building, and performance marketing.
  • Exceptional leadership, communication, and project management skills.
  • Possession of a valid driver's license.
Compensation:

The estimated salary for this role is $120,000 - $150,000 per year, depending on experience and qualifications. In addition to a competitive salary, we offer a comprehensive benefits package, including medical, dental, and vision insurance, 401(k) matching, and generous paid time off.

  • Full Stack Digital Marketing Strategist

    hace 4 semanas

    Medellín, Antioquia, Colombia Power Digital Marketing, Inc. A tiempo completo

    Company OverviewPower Digital Marketing, Inc. is a leading growth marketing firm that helps brands drive revenue growth and brand recognition through innovative digital marketing strategies.About the RoleWe are seeking a highly skilled Part-Time Paid Media Strategist to join our dynamic team. As a PPC Specialist, you will be responsible for owning the...

  • Digital Marketing Strategist

    hace 2 meses

    Medellín, Antioquia, Colombia Power Digital Marketing A tiempo completo

    About the Role: We are seeking a highly skilled Paid Media Account Manager to join our team at Power Digital Marketing. This is a fantastic opportunity to work with a growth-oriented firm that values diversity and innovation.Key Responsibilities:Manage paid search campaigns across clients of various business types, sizes, and industries, including daily...

  • Digital Marketing Strategist

    hace 1 mes

    Medellín, Antioquia, Colombia SuperStaff A tiempo completo

    About SuperStaffSuperStaff is a forward-thinking organization seeking an experienced Digital Marketing Strategist to drive the success of our clients' Search Engine Marketing (SEM) campaigns.We're looking for someone who can effectively manage client relationships, develop and implement comprehensive SEM strategies, and provide actionable insights to...

  • Senior Digital Marketing Strategist

    hace 2 semanas

    Medellín, Antioquia, Colombia Essity AB A tiempo completo

    Job OverviewWe are seeking a skilled Senior Digital Marketing Strategist to join our team at Essity AB.The ideal candidate will have a strong background in digital marketing and a proven track record of developing and implementing effective e-business strategies.This role is responsible for defining the e-business priorities for all countries within the...

  • Full-Time Paid Media Marketing Strategist

    hace 4 semanas

    Medellín, Antioquia, Colombia Power Digital Marketing, Inc. A tiempo completo

    At Power Digital Marketing, Inc., we ignite revenue and brand recognition for leading and emerging companies worldwide. Our people-first approach values diversity in backgrounds and experiences, driving our success. We offer best-in-class services including SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations,...

  • Digital Marketing Campaign Strategist

    hace 4 semanas

    Medellín, Antioquia, Colombia Power Digital Marketing, Inc. A tiempo completo

    About UsAt Power Digital, we are a cutting-edge growth marketing firm. We ignite revenue and brand recognition for leading and emerging companies worldwide. Our mission is to be recognized as the most valued and respected private growth marketing firm globally.

  • Digital Marketing Strategist

    hace 1 mes

    Medellín, Antioquia, Colombia Wisevu A tiempo completo

    At Wisevu, we're seeking an experienced Digital Marketing Strategist to join our team.We're a well-established remote digital marketing agency with a proven track record of delivering exceptional results for our clients. As a Digital Marketing Strategist, you'll be responsible for overseeing and managing a portfolio of client accounts, ensuring their SEO...

  • Senior Marketing Strategist for AI-Driven Growth

    hace 4 semanas

    Medellín, Antioquia, Colombia David Kennedy Recruitment A tiempo completo

    Job Summary:We are seeking a Senior Marketing Strategist to lead our marketing efforts and drive business growth through innovative AI-driven strategies. As a key member of our team, you will develop and execute comprehensive marketing plans that maximize brand visibility, client acquisition, and revenue growth.About the Role:The ideal candidate will have a...

  • Digital Media Strategist for Linx Digital

    hace 2 semanas

    Medellín, Antioquia, Colombia Linx Digital A tiempo completo

    About the RoleWe are seeking a highly skilled Digital Media Strategist to join our team at Linx Digital. In this role, you will be responsible for developing and executing media buying campaigns across various platforms, ensuring optimal reach and effectiveness.Key ResponsibilitiesDetermine and understand target audiences and customer personasChoose the most...

  • Marketing Director for a Home Decor and Lifestyle Brand

    hace 1 mes

    Medellín, Antioquia, Colombia SD Solutions A tiempo completo

    SD Solutions is seeking a Marketing Director to lead direct-to-consumer marketing efforts for its NDA, Home decor brand. This is a unique opportunity for a strategic leader who thrives in a high-growth environment and has a deep understanding of digital marketing, brand management, and customer engagement within the lifestyle and wellness space.The ideal...

  • Digital Marketing Specialist

    hace 2 semanas

    Medellín, Antioquia, Colombia Power Digital Marketing, Inc. A tiempo completo

    **About Us**Power Digital Marketing, Inc. is a tech-enabled growth firm that combines marketing, consulting, and data intelligence to drive revenue and brand recognition for leading and emerging companies worldwide.We're a people-first organization that values diversity in backgrounds and experiences, believing that our team's unique perspectives are key to...

  • Content Strategist

    hace 4 semanas

    Medellín, Antioquia, Colombia Intelli Marketing A tiempo completo

    We are a fast-growing UGC agency, Intelli Marketing. The role of Creative Strategist is a senior leadership position within our company. To qualify for this position, you should possess the following skills and experience.Responsibilities:Ideate paid social ad concepts that drive engagement and conversionsCommunicate effectively with clients and content...

  • Digital Marketing Strategist

    hace 2 semanas

    Medellín, Antioquia, Colombia Recurly, Inc. A tiempo completo

    About Recurly, Inc.:Recurly is a leading subscription management platform that empowers businesses to harness the power of recurring revenue growth.We are seeking a skilled Digital Marketing Strategist based in Medellín, Colombia to join our team.This exciting opportunity will allow you to report directly to the Director of Marketing Strategy and make a...

  • Digital Marketing Strategist

    hace 4 semanas

    Medellín, Antioquia, Colombia Geeks5G A tiempo completo

    About Us: Geeks5G is a dynamic marketing company based in Medellín, committed to delivering exceptional advertising solutions for a diverse range of companies. Our team includes talented graphic designers and video creators, and we are now seeking an experienced Digital Marketing Strategist to join us.Role Overview: As a Digital Marketing Strategist, you...

  • Digital Marketing Specialist

    hace 2 semanas

    Medellín, Antioquia, Colombia Power Digital Marketing, Inc. A tiempo completo

    Company Overview:Power Digital Marketing, Inc. is a tech-enabled growth firm that specializes in marketing, consulting & data intelligence. We aim to be recognized as the most valued and respected private growth marketing firm in the world.About the Role:As a part-time Paid Media Strategist, you will manage paid search campaigns across clients of various...

  • Senior Marketing Director for DTC Growth

    hace 2 semanas

    Medellín, Antioquia, Colombia Sd Solutions A tiempo completo

    As a Senior Marketing Director for Direct-to-Consumer (DTC) Growth at Sd Solutions, you will play a key role in leading our marketing efforts to expand customer base, enhance brand awareness, and boost e-commerce performance across digital and retail channels.About the OpportunityWe are seeking a strategic leader with a deep understanding of digital...

  • Digital Media Campaign Strategist

    hace 2 semanas

    Medellín, Antioquia, Colombia Absolute Marketing Colombia Sas A tiempo completo

    Job Summary: We are seeking a highly skilled Digital Media Campaign Strategist to join our team at Absolute Marketing Colombia Sas. As a key member of our media buying team, you will play a pivotal role in planning, executing, and optimizing paid media campaigns on Meta, LinkedIn, and TikTok.

  • Senior UGC Content Strategist

    hace 2 semanas

    Medellín, Antioquia, Colombia Intelli Marketing A tiempo completo

    We are expanding our team at Intelli Marketing, a fast-paced UGC agency. The Senior UGC Content Strategist is a senior leadership role responsible for overseeing the development and execution of creative strategies.Key Responsibilities:Ideate innovative paid social ad concepts that drive engagement and conversions.Collaborate with clients to understand their...

  • Digital Marketing Strategist

    hace 3 semanas

    Medellín, Antioquia, Colombia Agileengine A tiempo completo

    At Agile Engine, a top-3 ranked dev shop according to Clutch and one of the Inc. 5000 fastest-growing companies in the US, we create award-winning custom software solutions that change the lives of millions across 15+ industries.We're looking for a skilled Digital Marketing Strategist who thrives in a challenging environment where they can work with the best...

  • Digital Content Strategist for Crypto Industry

    hace 2 semanas

    Medellín, Antioquia, Colombia Rvstaffing A tiempo completo

    Digital Content Strategist OpportunityRedValley, a rapidly expanding company in Medellin, is seeking a detail-oriented and self-motivated Digital Content Strategist to join its innovative venture with MemeCoin. This role entails developing and executing a comprehensive content strategy to drive brand awareness and user engagement across various social...