Data-Driven Marketing Insights Specialist

hace 1 semana


Bogotá, Bogotá D.E., Colombia Advising & Recruiting A tiempo completo

We are Advising & Recruiting, a leading agency dedicated to partnering with top brands in the health and wellness industry. We're seeking a highly skilled Senior Digital Analyst to join our team and drive innovation in marketing strategies.

Key Responsibilities
  • Client Relationships: Serve as the primary analytical contact for 1-3 clients, providing expert guidance on data-driven decision-making and developing tailored analytical support roadmaps.
  • Reporting: Extract key data and metrics to support media teams in compiling comprehensive client reports, presenting insights in clear and concise slides that enhance the narrative of the presentation.
  • Analysis/Insights: Deliver actionable analysis and provide expert interpretation of data trends, driving fundamental improvements in site experiences that lead to increased conversion rates.
  • Website Tagging: Create, edit, and manage tags through Google Tag Manager to optimize data capture, offering recommendations on tagging strategies to clients.
  • Conversion Tagging: Collaborate closely with media teams to ensure conversion tracking aligns with campaign objectives, setting up and testing goals, triggers, variables, and events in GTM.
Requirements
  • Bachelor's degree in Marketing, Communications, or a related field.
  • 2-5 years of experience in Marketing Analytics.
  • Advanced knowledge of data visualization tools such as Looker, Power BI, etc.
  • Familiarity with performance media platforms: Google Ads, Microsoft Ads, Facebook Ads, etc.
  • Action-oriented with a proven ability to generate actionable insights from data.
  • Motivated and capable of working independently.
  • Comfortable presenting work in a group setting.

We offer a competitive salary range of $80,000 - $110,000 per year, depending on experience, along with opportunities for growth and professional development in the health and wellness sector.


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