Programmatic Media Analyst

hace 1 mes

Bogotá, Bogotá D.E., Colombia Publicis Global Delivery A tiempo completo
Job Description

As a Programmatic Analyst at Publicis Groupe, you will play a critical role in driving the success of our clients' digital advertising campaigns. Your responsibilities will include:

  • Managing daily reporting, pacing, and performance analysis, including troubleshooting and optimization
  • Utilizing expertise on DSPs (Dv360/TTD/Amobee/Verizon Media, etc.) to deliver high-quality results
  • Collaborating with cross-functional teams to ensure timely delivery of projects with 100% quality
  • Applying expert-level understanding to troubleshoot complex issues and minimize onshore involvement
  • Staying up-to-date with industry trends and best practices to continuously improve skills and knowledge
  • Delivering regular reports on campaign results, including performance analysis and evaluation of KPIs
  • Focusing on improving efficiency and skills in MS Excel and other platforms
  • Providing in-depth quality assurance of all projects
  • Eager to learn new skills and enhance campaign performance
  • Demonstrating diligence, attention to detail, and adherence to best practices
  • Preparing wrap-up reports
Qualifications

To succeed in this role, you will need:

  • At least 1 year of experience in advertising, publishing, or ad tech
  • High comfort level with MS Office, MS Excel, and other productivity tools
  • Knowledge of digital marketing principles and practices
  • Equivalent work experience or knowledge of programmatic media buying
  • Basic experience with DSPs, including DV360/TTD/Amazon
  • Strong knowledge of DSP platforms and active campaign optimization experience
  • Individual contributor role
Additional Information

At Publicis Groupe, we offer:

  • Opportunities to grow and develop your skills with our Total Rewards Program
  • A diverse and progressive work environment
  • A place where learning never stops, with training on multiple platforms and domains
  • Empowering your ambitions through our dedicated Total Rewards Program, competitive pay, and benefits package

We're looking for someone who truly understands what it takes to serve clients beyond expectations, crack complex challenges, develop insights, and spark creative ideas.

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