Social Media Video Content Creator
hace 2 semanas
Your primary responsibility will be to lead the development of video content that meets our high standards of creativity and effectiveness. You'll work closely with our creative team to align visual content with brand strategy and campaign objectives, ensuring a cohesive and powerful brand narrative.
Key Responsibilities:
* Develop and execute creative strategies for social media video content
* Review and curate raw content to identify the best clips, hooks, and moments to feature in ads
* Build and execute creative briefs to guide the production of high-performing video ads and static content
* Innovate with winning concepts and identify high-performing trends, creative frameworks, and successful content strategies
* Iterate and optimize content based on performance data and insights
* Leverage proven frameworks to create efficient, high-volume ad production while maintaining a high standard of creativity and innovation
* Collaborate with the client's Art Director and the broader creative team to ensure a cohesive and powerful brand narrative
Requirements:
* 7+ years of experience in video and creative production, with a proven track record of producing video and UGC content that drives sales through social media channels
* Strong portfolio showcasing experience in developing high-impact video content and static ads
* Expertise in Adobe Design Suite (InDesign, Illustrator, Photoshop, Premiere), Figma, Capcut, and familiarity with project management tools like Asana or Basecamp
* Deep understanding of social media platforms, particularly Meta, TikTok, and Instagram, and the ability to apply best practices to maximize ad performance
* Background in health and wellness, consumer packaged goods (CPG), or e-commerce, with a strong understanding of how to create content that drives engagement and revenue
Benefits:
* Hybrid remote/in-office
* Birthday off
* Professional development & training opportunities
* More being added
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