Colombia Marketing Director

hace 2 semanas

Colombia Naef Landschaftsarchitekten Gmbh A tiempo completo

About Us: Worldcoin is an open-source protocol supported by a global community of developers, individuals, economists, and technologists committed to expanding participation in and access to the global economy. Our community is united around core beliefs in the inherent worth and equality of every individual, the right to personal privacy, and open and public collaboration.

Location: Bogota, Colombia About the Team: This role sits between the Global Marketing team and the Market Operations team. The Marketing and Communications team is responsible for the reputation, brand, and growth of all Tools for Humanity products along with the TfH brand itself. Tasked with the creation and management of TfH's marketing and communications efforts, the team oversees everything from earned media and branding to content creation.

About the Opportunity: The Marketing Manager is responsible for developing and executing on-the-ground marketing campaigns to drive signups, help grow community, increase brand awareness, and elevate the user verification experience. We are seeking a highly self-directed, creatively motivated professional with strong experience in marketing strategy, strategic planning, benchmarking against objectives, as well as driving executive-level communications and stakeholder management.

Your Role:

  • Drive awareness and positive brand sentiment that inspires app downloads and reservation sign-ups
  • Create, develop, and implement comprehensive marketing roadmaps which capture locally important insights, tangible go-to-market strategies, including all relevant platforms
  • Partner with Market Managers and cross-functional stakeholders to drive the development, execution, and continuous improvement of Worldcoin's post-expansion strategy
  • Connect global and local efforts by aligning global visions with local marketing campaigns and identifying findings from regional teams to advise global strategies
  • Organize and manage community events - shape the local voice of the project, working closely with Community Specialists
  • Maintain the Worldcoin creative standard and strategic integrity in every execution

About You:

  • 5+ years of relevant experience in marketing/creative strategy, strategic consulting, business development, corporate strategy, or related fields- ideally in a fast-growing tech space or high-end consumer brands
  • You're a go-getter; someone creative and eager to innovate, to test, fail, learn, and evolve
  • You navigate through complexity to achieve results
  • You pull together diverse individuals with different interests to drive critical processes
  • You have a solid track record of achievement - e.g. worked in a top-tier company/startup, have quickly assumed responsibilities or impacted results
  • You are fully fluent in Spanish and English
  • You show a strong understanding of local culture, communities, and the best ways to reach them

Estimated Salary: $70,000 - $100,000 per year. Salary may vary based on experience and qualifications.

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