Digital Campaign Optimization Specialist

hace 4 semanas


Bogotá, Bogotá D.E., Colombia Publicis Global Delivery A tiempo completo

Job Description

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Overview

  • The Digital Campaign Optimization Specialist is responsible for overseeing and optimizing online ad campaigns. This encompasses monitoring performance, analyzing data, automating report downloads, and performing quality assurance on campaigns.
  • This role involves setting up campaigns, managing audience targeting, and uploading creative content.
  • A key aspect of the position is optimizing campaigns by managing variables like bids, audiences, and budgets to improve pacing and performance.

Must Have:

  • Programmatic Campaign Activation experience
  • DV360
  • Ad Server Reporting
  • Reporting Platforms such as Datorama, Data Studio, Supermetrics (Intermediate)
  • Jira
  • Google Analytics
  • MS Excel (Intermediate)
  • Attention to Detail
  • Focus On Quality
  • Planning and Organizing
  • Self-Development
  • Verbal & Written skills

Nice To Have:

  • Amazon
  • Yahoo
  • Campaign Manager
  • Prisma

Salary: $80,000 - $110,000 per year

Qualifications:

  • Bachelor's Degree (BA, BS, etc.)
  • English B2+: Upper-Intermediate
  • Years of experience: 2
  • Able to own campaigns and explain optimizations to the agency and partners


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