Digital Marketing Automation Specialist

hace 1 semana

Bogotá, Bogotá D.E., Colombia Somewhere A tiempo completo
Job Title: Digital Marketing Automation Specialist

We are seeking a highly skilled Digital Marketing Automation Specialist to join our team at Somewhere. As a key member of our marketing team, you will be responsible for developing and implementing automated marketing touchpoints, sequences, and funnels using HubSpot.

Key Responsibilities:
  • Marketing Automation & CRM Management:
  • Develop and implement automated marketing touchpoints, sequences, and funnels using HubSpot.
  • Manage CRM processes, ensuring smooth and efficient lead nurturing, onboarding, and member engagement.
  • Monitor and optimize automated campaigns to improve performance and ROI.
  • Ad Campaign Management:
  • Assist in planning and management paid ad campaigns across various platforms, including social media, search engines, and email.
  • Analyze campaign performance and adjust strategies to maximize reach, engagement, and conversions.
  • Collaborate with the sales team to align marketing efforts with sales objectives.
  • Content Creation & Strategy:
  • Oversee and provide input on the creation of high-quality content, including blogs, social media posts, videos, and webinars, designed to educate and engage our target audience.
  • Focus on producing content that disrupts the market, captures attention, and drives organic viral marketing.
  • Work with the graphic design team to ensure consistent branding and messaging across all platforms.
  • Member Engagement & Resources:
  • Develop and distribute valuable resources and content that keep members engaged and see us as an essential partner in their practice.
  • Utilize feedback and data to continuously improve member-driven content and resources.
  • Build and maintain a content calendar to ensure consistent communication and value delivery to our members.
  • Organic & Viral Marketing:
  • Support organic and viral marketing efforts through strategic content distribution and engagement tactics.
  • Innovate and implement strategies that drive organic growth and foster a strong, engaged community.
  • Identify and leverage trends to amplify content reach and member interaction.

Qualifications:

  • Proven experience in digital marketing, with a focus on automation, content strategy, and ad campaign management.
  • Expertise in using HubSpot for marketing automation and CRM management.
  • General knowledge of ClickUp or willingness to learn for use of project coordination and communication.
  • Strong knowledge of content creation, paid advertising, and organic growth strategies.
  • Ability to develop and execute marketing strategies that balance automation with high-quality, disruptive content.
  • Excellent communication skills, with a knack for creating compelling content and presenting ideas effectively.
  • Ability to work independently in a remote environment and meet deadlines in a fast-paced startup setting.
  • Willing to use Email, Clickup, and Hubspot to regularly communicate project progress.

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