Marketing Automation Lead
hace 5 días
About the Job
We are seeking an experienced Marketing Automation Lead - Customer Journey Specialist to join our team at Recooty. In this role, you will be responsible for designing and implementing automated workflows to enhance customer experiences and drive business growth.
About You
- A bachelor's degree in Marketing or a related field (master's degree preferred).
- Proven experience of 4-6 years in marketing, preferably in a marketing automation role.
- Strong expertise in marketing automation platforms such as Hubspot, Marketo, etc.
- Familiarity with CRM and marketing automation tools.
- Proficiency in MS Excel, PowerPoint, and other Office applications.
- Excellent analytical skills with a focus on data-driven decision making.
- Able to work in a fast-paced environment and collaborate with various teams, including sales, product, and IT.
Key Responsibilities
- Design and implement automated workflows to enhance customer experiences.
- Manage and optimize marketing automation campaigns.
- Conduct regular performance analysis and provide insights to inform future marketing initiatives.
- Collaborate with stakeholders to gather audience lists and ensure seamless campaign execution.
Benefits and Perks
- Competitive salary package of Rs. 7-10 LPA.
- Opportunities for career growth and professional development.
- Collaborative and dynamic work environment.
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