Product Marketing Leader

hace 1 semana


Medellín, Antioquia, Colombia VTEX A tiempo completo
Product Marketing Leader

As a Product Marketing Leader at VTEX, you will be responsible for developing and executing go-to-market strategies that drive sales and marketing effectiveness. You will work closely with sales and product teams to create innovative programs that improve sales and marketing performance.

Key Responsibilities:
  • Develop and execute go-to-market strategies that drive sales and marketing effectiveness
  • Work closely with sales and product teams to create innovative programs that improve sales and marketing performance
  • Conduct market analysis to inform messaging and positioning of VTEX's products
  • Lead and be accountable for product launches, from establishing phased roadmaps to planning, executing, and enabling all regional marketing, sales, and CX teams
  • Create marketing programs and sales collateral that articulate the benefits of VTEX's products and help move prospects and customers through the sales cycle
Requirements:
  • 3+ years of experience in product marketing, with experience in mid to enterprise-level B2B SaaS as a plus
  • Proven track record and hands-on experience with leading and coordinating initiatives across product and sales & marketing organizations
  • Craft obsession and deeply care about consistency, tone of voice, and look-and-feel of VTEX's brand
  • Proficiency in written communication with an ear for 'voice' and an eye for grammar/spelling
  • Metrics-driven and analytical; proven ability to prioritize, drive, and achieve results
  • Systemic thinking to provide simple solutions to complex problems
  • Great communication skills to talk about VTEX's work, product, and industry in an engaging and easy-to-understand way
  • Digital commerce experience preferred


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