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Content Strategy Specialist

hace 1 mes

Bogotá, Bogotá D.E., Colombia Advising & Recruiting A tiempo completo

Role Overview:

The Content Manager will play a pivotal role in devising content marketing strategies, overseeing content creation, and ensuring effective content dissemination across diverse channels. This role combines creativity, strategic foresight, and technical expertise to boost brand presence and client engagement.

Key Responsibilities:

  • Develop comprehensive content marketing strategies to drive business growth.
  • Oversee the editorial calendar to ensure timely and consistent delivery of high-quality content.
  • Create engaging content for blogs, premium resources, and other mediums to nurture top-of-funnel leads.
  • Leverage workflows/automation and integrate content within HubSpot/HighLevel platforms.
  • Conduct keyword research, on-page optimization, and monitor keyword rankings using tools like Moz and SEMRush.
  • Manage social media content to enhance engagement and connections across platforms.
  • Produce content for agency projects and clients.

Requirements:

  • Demonstrable experience in content creation, showcasing successful content strategies and implementations.
  • Deep understanding of SEO principles, including keyword research, on-page optimization, and analytics tools (Moz, SEMRush, etc.).
  • Expertise in social media management and engagement strategies.
  • Proficiency in content management systems (WordPress) and marketing automation platforms (HubSpot, HighLevel).
  • Familiarity with agency tools such as Hubstaff, Workamajig, Zoom, Google Apps, and Slack.
  • Strong communication, teamwork, and project management skills.
  • Creative and strategic thinker capable of thriving in a dynamic environment.
  • High English proficiency (C1 level).

Estimated Salary: $80,000 - $110,000 per year, depending on location and experience.