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Colombia Marketing Strategist
hace 1 mes
**About Us**
Protocol Labs, Inc. is a rapidly growing organization at the forefront of decentralized technologies. Our mission is to advance the state of the art in open-source technology to improve the human condition.
We are seeking an exceptional Marketing Manager to join our team in Colombia. This role will be responsible for developing and executing on-the-ground marketing campaigns to drive signups, grow community, increase brand awareness, and elevate the user verification experience for Worldcoin.
The ideal candidate is highly self-directed, creatively motivated, and has strong experience in marketing strategy, strategic planning, benchmarking against objectives, as well as driving executive-level communications and stakeholder management.
This role reports to the General Manager, Colombia and works closely with the global marketing team to develop and execute the longer-term Marketing and Brand Development strategy for Colombia.
**Key Responsibilities:**
- Drive awareness and positive brand sentiment that inspires app downloads and reservation sign-ups.
- Create, develop, and implement a comprehensive marketing roadmap which captures locally important insights and tangible go-to-market strategies, including all relevant platforms.
- Partner with Market Managers and cross-functional stakeholders to drive the development, execution and continuous improvement of Worldcoin's post-expansion strategy.
- Connect global & local efforts by aligning global visions with local marketing campaigns and identifying findings from regional teams to advise global strategies.
- Organize and manage community events - shape the local voice of the project, working closely with Community Specialists.
- Maintain the Worldcoin creative standard and strategic integrity in every execution.
**Requirements:
- 5+ years of relevant experience in marketing/creative strategy, strategic consulting, business development, corporate strategy or related fields - ideally in a fast-growing tech space or/and fashion/high-end consumer brands.
- You're a go-getter; someone creative and eager to innovate, to test, fail, learn and evolve.
- You navigate through complexity to achieve results.
- You pull together diverse individuals with different interests to drive critical processes.
- You have a solid track record of achievement - e.g. worked in a top tier company/startup, have quickly assumed responsibilities or impacted results.
- You are fully fluent in Spanish and English.
- You show a strong understanding of local culture, communities, and the best ways to reach them.
**Salary Range:** $60,000 - $80,000 per year, depending on experience and qualifications.
