Product Marketing Leader Bogotá

hace 1 semana

Bogotá, Bogotá D.E., Colombia Tbwa ChiatDay Inc A tiempo completo

About the Role
"> We are seeking a seasoned Product Marketing Leader to drive go-to-market strategies and product launches for our digital commerce platform. This is a critical role that requires a deep understanding of B2B SaaS marketing, product development, and sales enablement.

As Product Marketing Manager, you will be responsible for developing positioning, messaging, and marketing programs that resonate with buyers and empower our sales channels to succeed. You will work closely with cross-functional teams, including sales, product, and CX, to ensure alignment and execution of global marketing strategies.

Key Responsibilities:

  • Develop and execute go-to-market strategies for new product launches and feature enhancements
  • Conduct market analysis to understand competitive landscapes and identify opportunities for differentiation
  • Collaborate with product managers to develop product roadmaps and ensure alignment with marketing initiatives
  • Design and implement sales enablement programs to support sales teams in various regions
  • Lead market research and analysis to inform product positioning and messaging


What You Need
"> To be successful in this role, you should have at least 3+ years of experience in product marketing, preferably in B2B SaaS. You should have a proven track record of leading and coordinating initiatives across product and sales organizations. Strong written communication skills, attention to detail, and an eye for quality are essential. Experience with digital commerce platforms and composable solutions is a plus.

In terms of qualifications, we are looking for someone with a strong background in product marketing, preferably with experience in mid to enterprise-level B2B SaaS. You should have a passion for digital commerce and a desire to stay up-to-date with industry trends and best practices.

About VTEX
"> VTEX is the composable and complete commerce platform that delivers more efficiency and less maintenance to organizations seeking to modernize their tech stack. Our platform empowers brands, distributors, and retailers with unparalleled flexibility and comprehensive solutions, enabling them to invest solely in what provides a clear business advantage and boosts profitability. With over 2,600 global clients, including Carrefour, Colgate, Motorola, Sony, Stanley Black & Decker, and Whirlpool, we are trusted by some of the world's largest brands.

Salary Information
"> The estimated salary for this role is $120,000 - $180,000 per year, depending on experience and qualifications. We offer a comprehensive benefits package, including medical, dental, and vision insurance, 401(k) matching, and generous paid time off. If you are passionate about digital commerce and product marketing, we encourage you to apply for this exciting opportunity.

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