Luxury Marketing Leader
hace 2 semanas
About the Role
">We are seeking a Luxury Marketing Leader to join our team in Sao Paulo, responsible for developing and executing marketing strategies to drive luxury growth across our portfolio of brands. This role requires a deep understanding of consumer behavior and cultural intelligence to build strong connections with our target audience.
">Key Responsibilities
">- ">
- Develop and implement marketing plans to shape market leadership positions for assigned products;">
- Hold accountability for a range of marketing activities, including localization and adaptation of global luxury growth drivers;">
- Create brand plans that generate impact in key occasions and drive instant recognition of the brand;">
- Drive comms strategy to build brand awareness and nurture talkability through creative and cutting-edge ideas;">
- Develop and execute captivating Brand Worlds that are alluring to consumers;">
- Deliver coordinated activation and creation of content through cultural partnerships and amplified media;">
- Respond quickly to opportunities and challenges across markets and functions;">
- Work closely with teams to develop and evaluate business environment shifts and propose counter-action plans;">
- Responsible for budget control and business targets to deliver brand growth;">
About You
">We are looking for a marketer with 6+ years of experience in luxury brands, media, and experiences. You should have the ability to create Brands as beacons of desire, be curious about trends and talkability, and bring deep consumer understanding and cultural intelligence to the fore. Experience partnering with agencies and culture/pr counterparts is also essential.
">Culture at Diageo
">We value diversity and inclusivity at Diageo and strive to create a workplace where everyone feels respected and valued. We believe that a diverse and inclusive workforce drives innovation and creativity, and we are committed to making our company a great place to work for people from all backgrounds.
">What We Offer
">We offer a competitive salary and benefits package, including flexible working arrangements and opportunities for career development. The estimated annual salary for this role is around $120,000-$150,000 depending on qualifications and experience.
">Location
">This role is based in Sao Paulo, Brazil, with additional locations in Bogota, Colombia.
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