Digital Media Manager Performance Latin America

hace 2 semanas

Bogotá, Bogotá D.E., Colombia adidas A tiempo completo

About the Role:

We are seeking a highly skilled Digital Media Manager Performance Latin America to join our team at adidas.

About the Role: As a Digital Media Manager Performance Latin America, you will be responsible for driving revenue growth through high-quality traffic and conversion optimization for adidas ecom/app sites in Latin America.

Key Responsibilities:

  • Revenue Generation: Lead ecom and app revenue generation by managing KPIs via different measurement tools (last click, MMM, GA4, Appflyer, etc).
  • Pursue Efficiency and Effectiveness: Pursue efficiency and effectiveness for short and long-term business growth, drive incrementality & profitable growth.
  • Strategy and Roadmap: Lead, devise and implement the traffic generation strategy and roadmap in close collaboration with Ecom Business.
  • Digital Marketing KPIs: Own the Digital Marketing KPIs and thus not only help defining, but also monitoring & reporting performance of all paid traffic channels, including (but not only) Paid Search, Google PMAX, Shopping, Display, Paid Social, and Affiliates.
  • Media Buying Agency: Manage the LAM online marketing/advertising activities and the direct response to the agencies responsible for delivering these.
  • Budget Planning: Budget planning & control – secure investments are done in the most efficient way to generate profitable growth.
  • Project Management: Develop campaigns, initiate and manage projects, partnerships, cooperation, and ensure that schedules, deliverables, budgets, and timings are established.
  • Web Analytics: Be accountable for web analytics projects, helping define and implement performance reports.
  • Stakeholder and People Management: Align and interact with adidas Brand activation and Business Units regarding performance update and future performance media strategies.
  • Continuous Improvement: Drive testing, reporting, optimization, innovation, and analysis on channel performance to identify key levers and opportunities for improvements.
  • Media Activation: Lead "Tests and Learn" including new platforms/media partners for high-performing media activation.
  • Technology and Tools: Drive the adoption of relevant technology, tools, and work practices to accelerate the achievement of our digital ambitions.
  • Industry Trends: Monitor and stay abreast of the latest media industry trends and best practices and innovate to evolve and develop the world-class performance media activation.

About Us:

At adidas, we have a winning culture. But to win, physical power is not enough. Just like athletes, our employees need mental strength in their game. We foster the athlete's mindset through a set of behaviors that we want to enable and develop in our people and that are at the core of our unique company culture: this is how we win while playing fair.

  • Courage: Speak up when you see an opportunity; step up when you see a need.
  • Ownership: Pick up the ball. Be proactive, take responsibility, and follow-through.
  • Innovation: Elevate to win. Be curious, test, and learn new and better ways of doing things.
  • Teamplay: Win together. Work collaboratively and cultivate a shared mindset.
  • Integrity: Play by the rules. Hold yourself and others accountable to our company's standards.
  • Respect: Value all players. Display empathy, be inclusive, and show dignity to all.

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