Fashion E-commerce Strategist

hace 1 semana


Bogotá, Bogotá D.E., Colombia The Global Talent Co. A tiempo completo

About The Global Talent Co.


We provide opportunities to work with leading innovative technology companies worldwide, offering stable employment, competitive compensation, career growth, and access to a community of 25k+ like-minded professionals.


This role is with a pioneering premium knitwear brand with an unwavering commitment to sustainable practices, sourcing the finest Merino fibres in the world based on fashion's first naturally carbon negative supply chain.


About the Role


We're seeking a strategic and analytical professional to oversee all aspects of the company's website operations, managing website merchandising, driving conversion rate optimisation, ensuring a seamless and engaging online shopping experience, and overseeing integrations with various digital marketing channels.


Key Responsibilities


Our ideal candidate will be responsible for developing and executing strategies that enhance the performance and functionality of the website, align with our brand's innovative approach to fashion, and meet business objectives.


They will work closely with cross-functional teams to optimise the user experience, drive online sales, and ensure seamless integration with digital marketing efforts.


Key Responsibilities


Website Merchandising


The successful candidate will oversee the presentation of products on the website, ensuring they are displayed effectively to maximise sales and align with brand aesthetics.


CRO Optimisation


They will drive conversion rate optimisation strategies, conducting A/B testing, analysing user behaviour, and implementing changes to improve conversion rates and overall site performance.


User Experience (UX) Enhancement


The candidate will work to ensure a seamless and engaging user experience, identifying and addressing any issues that may hinder the customer journey.


Data Analysis and Reporting


They will analyse website performance metrics, generate reports, and use data-driven insights to inform strategy and make informed decisions.


Campaign Coordination


The candidate will collaborate with the marketing team to align website content and promotions with broader marketing campaigns and initiatives.


Platform Management


They will manage the e-commerce platform, ensuring it is up-to-date, secure, and optimised for performance.


Inventory and Order Management


The candidate will monitor inventory levels and ensure accurate order processing, working closely with the logistics team to maintain efficient operations.


SEO and Content Strategy


They will implement SEO best practices and collaborate with content creators to ensure the website is optimised for search engines and provides valuable content to users.


Customer Feedback Integration


The candidate will gather and analyse customer feedback to continually improve the website and address customer needs and preferences.


Digital Marketing Integration


They will oversee the seamless integration of the website with various digital marketing channels, ensuring cohesive and effective online marketing efforts.


Requirements


Proven experience as an E-commerce Manager or similar role.


Strong understanding of e-commerce platforms and technologies.


Proficiency in web analytics tools (e.g., Google Analytics) and CRO methodologies.


Excellent organisational and project management skills.


Strong analytical and problem-solving abilities.


Good communication and collaboration skills.


Knowledge of SEO best practices and digital marketing principles.


Possession of a passion for fashion and sustainability.


About the Salary


The estimated salary for this role is between $80,000 and $110,000 per year, depending on experience and qualifications.


Benefits


We offer competitive compensation, professional development opportunities, and a supportive team culture.


Why Work with Us?


We believe everyone deserves equal access to opportunities, regardless of the country they are born in.


Apply Now



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