Marketing Lead

hace 4 días


Departamento de Nariño, Colombia Recooty A tiempo completo
Job Brief:
As a key member of our marketing team, you will be responsible for leading and managing integrated marketing efforts to drive brand awareness, customer acquisition, and revenue growth. The role requires generating leads through digital channels such as email marketing, SMS, RCS, and WhatsApp. You will implement best practices across these channels, segmenting, targeting, frequency, and deliverability.
Key Responsibilities:
  1. Develop and execute lead generation strategies across multiple digital channels.
  2. Optimize campaigns for improved engagement and conversion rates.
  3. Manage email campaigns using communication tools, designing, editing, testing, and deploying them efficiently.
  4. Create and manage multiple templates for email campaigns.
  5. Implement automated workflows for lead nurturing, scoring, and personalized customer journeys using marketing automation platforms.
  6. Conduct A/B testing to optimize campaign elements such as subject lines, visuals, and calls-to-action.


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