LIVE Campaign Strategist

hace 4 semanas

Bogotá, Bogotá D.E., Colombia TikTok A tiempo completo

Job Summary

We are seeking a highly skilled LIVE Campaign Strategist to join our team at TikTok. As a key member of our LATAM market growth team, you will be responsible for planning, designing, launching, and recap of LIVE events and campaigns to support regional creators' growth and monetization capabilities in LIVE scenario.

Key Responsibilities

  • Deliver incremental monetization results by analyzing behavior and activity data of LIVE users/creators, exploring and optimizing events/campaigns strategies based on analysis and market research.
  • Collaborate with cross-functional teams and leverage special initiatives with campaigns/events to motivate managed creators' growth within the platform and achieve the goals together.
  • Collect and provide insights on how to better motivate creators to stay active and continuously improve their live content to the local operations team.
  • Coordinate with central teams on new product go-to-market launches and coordination for global initiatives.

Requirements

  • Bachelor degree or above.
  • Fluent in both English and Spanish.
  • Familiar with the culture and market of Spanish-speaking countries of Latin America.
  • Familiar with Social Media content and creator ecosystem: TikTok/Facebook/Instagram/Twitter, etc.
  • Data analysis ability by using data to discover problems and find practical solutions to improve key metrics.
  • Communication and presentation skills with the ability to present information effectively.
  • Project management skills.

Preferred Qualifications

  • 1+ year's experience in the LIVE industry, experience in the overseas market.

About TikTok

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

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