Crm Analytics Specialist

hace 1 semana


Bogotá, Bogotá D.E., Colombia Wunderman Thompson Colombia A tiempo completo
de la oferta

El CRM Analytics Specialist es el encargado de recopilar, estructurar y gestionar la data con el fin de entregar análisis e insights que inspiren al negocio del cliente y la creatividad.
Este perfil tiene dentro de sus fortalezas el análisis y extracción de insights y hallazgos a partir de la data.
Alta atención al detalle a favor del manejo y procesamiento de datos, dominio de herramientas de gestión y visualización, y capacidad argumentativa y pensamiento estratégico para la exposición de resultados.
EXPERIENCIA Y HABILIDADES REQUERIDAS
- Profesional en negocios, economía o ingenierías.
- Habilidad para comunicar datos a stakeholders sin conocimiento técnico.
- Adecuada gestión del tiempo y definición de prioridades.
- Experiência en análisis de datos.
- Con conocimientos en Google Analytics y programación básica SQL (lenguaje de consulta de bases de datos).
- Con conocimiento en Power BI (excluyente) o herramientas de visualización de datos.
- Con conocimientos en content marketing y marketing digital, herramientas de data y análisis y herramientas de medición de social media (deseable).
- Con manejo de Excel avanzado

RESPONSABILIDADES
- Construcción de insights y elaboración de tableros de medición en Power BI que integren las fuentes de datos y visualicen la estrategia digital del cliente, con el fin de hacer seguimiento continuo al cumplimiento de objetivos y generar planes de acción.
- Elaboración de reportes periódicos que permitan evidenciar el rendimiento de e-commerce y planes de fidelización, enfocados al rendimiento y comportamiento de usuarios.
- Análisis y diagnóstico de contenidos digitales, especialmente correo y SMS, junto con la definición de un plan de optimización de las comunicaciones y contenidos.
- Trabajo en conjunto con el equipo de CX y UX para la optimización de los journeys de consumidor.
- Desarrollo de estrategias de medición del ecosistema digital de los clientes.
Consultoría y soporte a cliente y equipo interno.
- Fronting con cliente para la presentación de reportes.
Postularme ahora

Somos WT una agencia consultora de creatividad, comunicaciones y tecnología con operaciones a nível local, regional y global.
Hacemos parte del grupo WPP, la holding de comunicaciones más grande del mundo, le apostamos a una cultura de aprendizaje y desarrollo que potencialice profesionales.
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