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Inbound HubSpot Specialist
hace 1 semana
**Job Description:**
We are seeking a highly skilled and motivated HubSpot Specialist to join our team at Happy Agencies. As a HubSpot Specialist, you will play a pivotal role in leveraging the power of HubSpot's CRM and marketing automation platform to drive our marketing and sales initiatives.
About the Position:
- HubSpot Administration: Manage and optimize HubSpot's CRM and marketing automation platform, including contact management, lead scoring, and segmentation.
- Lead Generation and Nurturing: Develop and implement strategies to drive lead generation and nurturing using HubSpot tools such as forms, landing pages, and CTAs.
- Email Marketing and Automation: Create and execute email marketing campaigns, including building email templates, segmentation, and A/B testing, and design automated workflows to nurture leads and drive conversions.
- Reporting and Analytics: Track and analyze marketing metrics, campaign performance, and lead attribution using HubSpot's reporting and analytics tools.
- Sales Enablement and Collaboration: Collaborate with the sales team to optimize the use of HubSpot's CRM features, including pipeline management, deal tracking, and sales reporting.
- Content Management and Optimization: Utilize HubSpot's CMS to create and manage content, including blog posts, landing pages, and website optimization.
- Integration and Data Management: Integrate HubSpot with other systems, such as Salesforce or Shopify, and ensure accurate data synchronization.
- Training and Support: Provide guidance and training to team members on HubSpot best practices, workflows, and system updates.
- Stay Updated: Stay informed about the latest HubSpot features, updates, and industry trends, and recommend innovative solutions to drive continuous improvement.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience working with HubSpot as a specialist or administrator.
- In-depth knowledge of HubSpot's CRM and marketing automation features.
- Experience in implementing and optimizing lead generation strategies using HubSpot's tools.
- Strong analytical skills and ability to track and interpret marketing metrics.
- Familiarity with content management using HubSpot's CMS.
- Knowledge of sales enablement practices and ability to align marketing efforts with sales goals.
- Experience with HubSpot integrations, data management, and ensuring data accuracy and synchronization.
- Excellent communication and collaboration skills.
