Marketing Technology Optimization Specialist

hace 7 días


Bogotá, Bogotá D.E., Colombia Quantum Lending Solutions A tiempo completo

About Us

We're a dedicated lending partner focused on empowering small businesses to achieve their growth objectives. Our team works together to fuel the growth of enterprises and SMBs with tailor-made financial services.

Job Summary

The Marketing Automation Specialist is responsible for developing and executing marketing automation strategies to enhance customer engagement, lead generation, and overall marketing efficiency. This role involves managing marketing technology platforms, executing automated campaigns, and leveraging data analytics to improve marketing performance.

Responsibilities

  1. Design and implement marketing automation initiatives using Ortto platform

Data Management

  1. Manage lead, contact, and account databases in Salesforce

Campaign Development

  1. Create and execute targeted marketing campaigns in Salesforce, including email and digital marketing initiatives
  2. Develop and manage marketing journeys on Ortto for customer acquisition, engagement, retention, and reactivation campaigns

Segmentation and Targeting

  1. Create customer segments based on various criteria to ensure relevant communication

Analytics and Reporting

  1. Track and analyze campaign performance using data from Salesforce and Ortto

Requirements

  1. Bachelor's degree in marketing, business, or a related field
  2. 3+ years of experience in marketing automation, CRM management, or a similar role
  3. Proficiency in Salesforce CRM and Ortto marketing automation platform


  • Bogotá, Bogotá D.E., Colombia DiDi Global A tiempo completo

    We're part of DiDi Global, where innovation meets collaboration. Our mission is to solve transportation, environmental, and employment challenges through AI technology and localized smart transportation innovations.The team that supports global standardization projects is crucial to our success. As a Product Optimization Specialist - Mobility Technology,...


  • Bogotá, Bogotá D.E., Colombia Mondelez International A tiempo completo

    OverviewAs a Commercial Optimization Specialist, you will play a critical role in driving revenue growth and profitability in our Wacam division.Main AccountabilitiesYour responsibilities will include:Working with customer teams to track progress toward revenue KPIs.Completing promotional post-evaluations in partnership with Finance and Marketing.Supporting...


  • Bogotá, Bogotá D.E., Colombia Sr Pro Marketing - Your Martech 'Special Forces' A tiempo completo

    Salesforce Specialist with Marketing Automation Experience This is a full-time on-site role for a Salesforce Specialist with Marketing Automation experience, located in Bogota, D.C.The Salesforce Specialist will be responsible for managing and optimizing Salesforce systems, implementing and maintaining marketing automation platforms, analyzing marketing...


  • Bogotá, Bogotá D.E., Colombia Wisevu A tiempo completo

    Wisevu Bogota, D.C., Capital District, Colombia Conversion Rate Optimization Specialist Wisevu Inc. is a well-established and highly experienced remote digital marketing agency, founded in 2008, with headquarters in Mississauga, Ontario, Canada and Split Croatia. We are a team of highly skilled and passionate remote digital marketing experts, SEOs, web...


  • Bogotá, Bogotá D.E., Colombia SR Pro Marketing - Your MarTech 'Special Forces' A tiempo completo

    Salesforce Specialist with Marketing Automation Experience This is a full-time on-site role for a Salesforce Specialist with Marketing Automation experience, located in Bogota, D.C. The Salesforce Specialist will be responsible for managing and optimizing Salesforce systems, implementing and maintaining marketing automation platforms, analyzing marketing...


  • Bogotá, Bogotá D.E., Colombia Sagan Recruitment A tiempo completo

    Our CompanySagan Recruitment represents an innovative company in the digital marketing space, helping businesses optimize their online presence and maximize visibility through strategic SEO practices.Job RequirementsWe are seeking a talented Search Engine Optimization Specialist to join our team. The ideal candidate will have a strong understanding of SEO...


  • Bogotá, Bogotá D.E., Colombia SR Pro Marketing - Your MarTech 'Special Forces' A tiempo completo

    **SR Pro Marketing - Your MarTech 'Special Forces' is looking for a marketing rockstar!**We're seeking a skilled Salesforce Specialist with marketing automation experience to help us drive business growth through effective marketing strategies and innovative technology.About the JobThis full-time on-site role involves working closely with our marketing team...


  • Bogotá, Bogotá D.E., Colombia Emapta A tiempo completo

    About UsEmapta Latam is a pioneering outsourcing solutions provider, empowering businesses to thrive with bespoke teams and seamless integration. We are committed to excellence and have earned recognition as an industry leader.The OpportunityWe are seeking a highly skilled Inventory Optimization Specialist to join our team. In this role, you will be...


  • Bogotá, Bogotá D.E., Colombia Scotiabank A tiempo completo

    Key ResponsibilitiesWe're seeking a talented and motivated individual to join our Technology team as a Technology Adoption Specialist. In this role, you'll be responsible for supporting the adoption of new technologies across the organization. This includes working with stakeholders to understand their needs and develop strategies to meet those needs.You'll...


  • Bogotá, Bogotá D.E., Colombia Quantum Lending Solutions A tiempo completo

    Quantum Lending Solutions redefines small business lending with our diverse and adaptable financial solutions.We are a dedicated lending partner focused on empowering small businesses to achieve their growth objectives.We are committed to fueling the growth of enterprises and small-to-medium businesses (SMBs) with our tailor-made financial...


  • Bogotá, Bogotá D.E., Colombia J.S. Held Llc A tiempo completo

    Our FirmJ.S. Held Llc is a leading global consulting firm that advises clients on realizing value and mitigating risk through technical, scientific, financial, and strategic expertise.We have a proven track record of helping organizations navigate complex, contentious, and often catastrophic situations.Job Role: Data Migration and Integration ExpertWe are...

  • Marketing Specialist

    hace 2 horas


    Bogotá, Bogotá D.E., Colombia Dmv Premier Properties A tiempo completo

    Marketing Specialist (Social Media & SEO/Google Ads) Bogota, D.C., Capital District, Colombia We are seeking a results-driven Marketing Specialist with expertise in social media marketing (Facebook) and SEO/Google Ads .The ideal candidate will develop and implement marketing strategies that drive brand awareness, engagement, and conversions.This role...


  • Bogotá, Bogotá D.E., Colombia Kaizen Gaming A tiempo completo

    We are committed to fostering a culture of innovation and excellence at Kaizen Gaming. As a Performance Optimization Specialist, you will play a critical role in ensuring the overall quality of our CS, Sales, and Client Operations teams.This key position requires a deep understanding of KPI management, quality benchmarks, customer journeys, and continuous...


  • Bogotá, Bogotá D.E., Colombia Wework A tiempo completo

    Are you looking for a challenging role that combines process optimization, project management, and administrative support? Do you have a passion for helping teams grow and succeed? If so, we invite you to apply for the Optimize and Support Specialist position at WeWork.About the OpportunityThis is an exciting opportunity to join our operations team and...

  • Marketing Specialist

    hace 1 día


    Bogotá, Bogotá D.E., Colombia DMV Premier Properties A tiempo completo

    Marketing Specialist (Social Media & SEO/Google Ads) Bogota, D.C., Capital District, Colombia We are seeking a results-driven Marketing Specialist with expertise in social media marketing (Facebook) and SEO/Google Ads . The ideal candidate will develop and implement marketing strategies that drive brand awareness, engagement, and conversions. This role...


  • Bogotá, Bogotá D.E., Colombia Mastercard A tiempo completo

    Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide.Together with our customers, we're helping build a sustainable economy where everyone can prosper.We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible.Our technology and innovation, partnerships and...


  • Bogotá, Bogotá D.E., Colombia Aspenview Technology Partners A tiempo completo

    About AspenView Technology PartnersWe specialize in creating high-performing, nearshore IT teams to help clients innovate faster and more efficiently. Our culture of innovation, diversity, and collaboration empowers talented professionals to do their best work and grow in their careers.The Lead Generation Analyst will work closely with the Business...


  • Bogotá, Bogotá D.E., Colombia Equity Solar Global Sas A tiempo completo

    Nos encontramos en la búsqueda de Digital Marketing Specialist que tenga conocimiento y experiência en excelente diseño gráfico, marketing y manejo de plataformas digitales, con habilidades superlativas permitiendo seguir liderando en el mercado de energía renovable.¿Que buscamos?- TU TALENTO- Tu dinamismo.- Compromiso.- Tus ganas de crecer a nível...


  • Bogotá, Bogotá D.E., Colombia Salvatech A tiempo completo

    3.500.000 $ to 4.000.000 $ (Gross Monthly)1 Position Full time Our Company: Salvatech is passionate about delivering results with the best talent in each industry.We create innovative solutions, which deliver exceptional outsourcing services, creating value for companies to grow their staff abroad.At Salvatech, we pride ourselves on the amazing team culture...


  • Bogotá, Bogotá D.E., Colombia CI&T Software S.A. A tiempo completo

    About the RoleWe are looking for a highly skilled Software Engineer to join our team. As a key member of our marketing technology team, you will be responsible for designing and implementing solutions across our marketing technology stack. You will work closely with stakeholders to gather and refine technical requirements and ensure high code quality through...