Marketing Technology Optimization Specialist
hace 7 días
About Us
We're a dedicated lending partner focused on empowering small businesses to achieve their growth objectives. Our team works together to fuel the growth of enterprises and SMBs with tailor-made financial services.
Job Summary
The Marketing Automation Specialist is responsible for developing and executing marketing automation strategies to enhance customer engagement, lead generation, and overall marketing efficiency. This role involves managing marketing technology platforms, executing automated campaigns, and leveraging data analytics to improve marketing performance.
Responsibilities
- Design and implement marketing automation initiatives using Ortto platform
Data Management
- Manage lead, contact, and account databases in Salesforce
Campaign Development
- Create and execute targeted marketing campaigns in Salesforce, including email and digital marketing initiatives
- Develop and manage marketing journeys on Ortto for customer acquisition, engagement, retention, and reactivation campaigns
Segmentation and Targeting
- Create customer segments based on various criteria to ensure relevant communication
Analytics and Reporting
- Track and analyze campaign performance using data from Salesforce and Ortto
Requirements
- Bachelor's degree in marketing, business, or a related field
- 3+ years of experience in marketing automation, CRM management, or a similar role
- Proficiency in Salesforce CRM and Ortto marketing automation platform
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