Field Marketing Specialist

hace 3 semanas

Bogota, Colombia Red Bull A tiempo completo

Professional degree
- Fluency in English (verbal & written)
- Permanent, Full-time

The Field Marketing Specialist (FMS) supports the Marketing Manager in building the local face of Red Bull in their field in the most relevant way and in line with the global and national strategies and priorities. They help to create and implement marketing initiatives in the four key pillars of the marketing mix (Consumer Collecting, Sports, Culture and Communications) leveraging On Premise, Off Premise and New Business opportunities and encompassing local needs and specificities and therefore impacting the heart of local consumers, ultimately leading to the successful development of the business. The FMS is constantly out ‘in the field’ to make things happen.

**Areas that play to your strengths**:
**All the responsibilities we'll trust you with**:
**Strategic Direction and Rightness of Brand Priorities**:

- Drive consumer trial through activities in line with brand values, international guidelines and expectations to win consumer
- Consumer Collecting Program Management: Universities management, set clear goals together with the Marketing Manager to drive trial that engage EPCs in Colombia and expands the consumer base within universities.
- Communicate clear expectations and guidelines for Student Marketeers to effectively plan and deliver on infusing Red Bull into student life during key moments (study, sport, party, etc.), using a “from students for students” approach to create a credible brand image within universities and win students as loyal Red Bull consumers.

**Premium Appeal and Executional Excellence**:

- Support the Marketing Manager and the Sports Manager in creating and supporting key events, scenes and marketing opportunities in line with Red Bull brand values and relevant to the local consumer and media landscape, with a focus on participation.
- Identify local heroes in relevant Red Bull scenes and work together with the Marketing team to bring them to the world of Red Bull.
- Support in upholding a clean logístical system to ensure having the right tools and management in place to support local needs, succeeding in premium appearance.

**Marketing Innovation**:

- Support the Marketing Manager in developing, owning and executing new ideas that are locally relevant complementing the activation of global and national initiatives.
- Identify and selectively support cross-marketing (with sales, marketing & Red Bull Media House) opportunities with integrated 360 plans that fit the needs of the region.
- Involve the Consumer Collecting team in idea generation for the field and capitalize on their personal university lifestyle to identify technology / digitally / socially driven consumer trends early.

**Your areas of knowledge and expertise**:

- Professional degree
- Brand or field experience min. 1 year
- Understands the core scenes in the region and has strong networking skills.
- Has already built and sustained personal relationships in core scenes (Culture, and/or Sports etc.)
- Experience in leading teams and managing people.
- A strategic thinker who takes initiative and ownership and “makes things happen”.
- Leadership, motivation and team skills. Strong analytical, planning, budgetary and project management competencies.
- Creative mind with a track record of putting new ideas into practice and assessing results.
- Excellent communication skills, including presenting and training abilities. Self-confident, sporty, self-motivated, friendly, loyal, interested in working with people, stress-resistant.

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