Marketing Automation Specialist

hace 2 semanas


Bogota, Colombia BlackSip A tiempo completo

**Haz parte de una cultura increíble y ayúdanos a llevar más clientes a la era digital**

**Únete a nuestro equipo de BlackSippers en Colombia como Marketing Automation Specialist**

**¿Cuál será tu misión?**

Fidelizar a los clientes de nuestros clientes por medio de herramientas y estrategias de comunicación de marketing automation.

**¿Qué retos asumirás con nosotros?**
- Identificar los momentos en las distintas etapas del customer journey para un e-commerce y proponer tácticas para ellos.
- Segmentar una base de datos según su estructura, composición y características demográficas y transaccionales de los clientes para buscar un mejor performance.
- Diseñar una estrategia enfocada en ventas, proponer KPI's y requerimientos básicos para su medición.
- Crear workflows de las diferentes campañas, entendiendo los triggers, tiempos, segmentos y demás elementos de las automatizaciones.
- Crear estrategias acordes al Inbound Marketing, involucrando los diferentes contenidos para lead nurturing.

**Requirements**:
**Para asumir este reto con nosotros debes cumplir los siguientes requisitos**:

- Ser profesional en Publicidad, Mercadeo, Administración de Empresas, Comunicación Social, Ingeniería Industrial o Afines (Relacionados a Medios Digitales).
- Experiência mínima de 2 años preferiblemente en empresas relacionadas con marketing digital, comercio electrónico y/o tecnología.
- Contar con conocimientos en Hubspot, Icommkt o EmBlue
- Deseable que conozca de Responsys, Eloqua, InFusion, Mailchimp o alguna herramientas de marketing automation

**Un gran lugar de trabajo es donde se trabaja con gente increíble. Anímate, si cumples con los requisitos, no dudes en postularte y pronto te estaremos contactando**

**Benefits**:
Trabajo remoto porque nos interesa cuidarte.Horario flexible de Lunes a Viernes.Días libres para compartir con tu familia, descansar, realizar diligencias personales o celebrar momentos importantes.Convenios y alianzas que te ayudarán a fortalecer tu perfil profesional, diferentes habilidades en idiomas o tener momentos de bienestar.

Ser profesional en Publicidad, Mercadeo, Administración de Empresas, Comunicación Social, Ingeniería Industrial o Afines (Relacionados a Medios Digitales).



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