Marketing Automation Specialist
hace 2 semanas
This is a remote position.
**Haz parte de una cultura increíble y ayúdanos a llevar más clientes a la era digital**
**Únete a nuestro equipo de BlackSippers en Colombia como Marketing Automation Specialist**
**¿Cuál será tu misión?**
Fidelizar a los clientes de nuestros clientes por medio de herramientas y estrategias de comunicación de marketing automation.
**¿Qué retos asumirás con nosotros?**
- Identificar los momentos en las distintas etapas del customer journey para un e-commerce y proponer tácticas para ellos.
- Segmentar una base de datos según su estructura, composición y características demográficas y transaccionales de los clientes para buscar un mejor performance.
- Diseñar una estrategia enfocada en ventas, proponer KPI's y requerimientos básicos para su medición.
- Crear workflows de las diferentes campañas, entendiendo los triggers, tiempos, segmentos y demás elementos de las automatizaciones.
- Crear estrategias acordes al Inbound Marketing, involucrando los diferentes contenidos para lead nurturing.
**Benefits**:
- Trabajo remoto porque nos interesa cuidarte.-
- Horario flexible de Lunes a Viernes.-
- Días libres para compartir con tu familia, descansar, realizar diligencias personales o celebrar momentos importantes.-
- Convenios y alianzas que te ayudarán a fortalecer tu perfil profesional, diferentes habilidades en idiomas o tener momentos de bienestar.Ser profesional en Publicidad, Mercadeo, Administración de Empresas, Comunicación Social, Ingeniería Industrial o Afines (Relacionados a Medios Digitales).
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