Analyst Brand
hace 6 meses
ABOUT THE ROLE & TEAM:
Analyst, Brand Analytics
TelevisaUnivision is seeking a talented Analyst -Primary Research to work within the Brand Analytics team based in Colombia.
The Brand Analytics team has four main areas of concentration: brand, consumer, and strategic research as well as trend analysis; giving a voice to our most loyal viewers. Within those areas of expertise, the BA team conducts an array of impactful and scalable projects that guide strategy for the Univision brand, Programming, messaging, and positioning. In addition, Brand Analytics projects solidify our leadership in the industry, by producing conference-facing thought leadership research.
YOUR DAY-DAY:
- Support team members in all necessary aspects of research execution such as questionnaire development and review, survey testing, fieldwork tracking, analysis and Support in the data analysis and synthesize primary (qualitative and quantitative) to uncover actionable insights.- Collaborate with internal stakeholders, outlining clear objectives, sharing timelines, and updating stakeholders on key project milestones.- Support custom research efforts, from analysis to create reports providing key findings summaries.- Create insightful presentations with compelling stories and graphics that help communicate insights to clients and internal stakeholders.- Work with Crossfunctional teams, including creative and marketing teams helping translate findings into actionable insights.- Proofread and optimize surveys to Spanish.
YOU HAVE:
- Bachelor’s Degree required. Previous entertainment or streaming video experience preferred.- Minimum of 3 years of primary consumer market research experience.- Knowledge of a broad range of quantitative and qualitative research techniques and methodologies.- Strong analytical and problem-solving skills and strategic thinking ability.- Expert proficiency in Microsoft PowerPoint, Excel and Word.- Fluent in English/Spanish (read and write)- Ability to work in different projects with high attention to detail, strong project management skills.- Strong verbal and written communication and presentation skills.- Comfortable working with large data files and cross tabs. Strong problem-solving skills, including the ability to break down data/information into meaningful findings.- Strategic thinker and storyteller, able to analyze and translate data into actionable insights and effective presentations.- Effective project management skills: great attention to detail and follow-through, ability to multi-task and consistently meet deadlines.- Data Processing software, such as Q, SPSS- Familiarity with survey programming tools, such as Qualtrics, SurveyGizmo, Toluna- Infographics, advanced visual data representation skills a plus- Must be willing to work from home office in Colombia- Applicants must be currently authorized to travel to the United States sporadically for meetings.- Flexible to travel to qualitative research or team meetings in NY and Miami
Univision is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
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