Marketing Specialist

hace 2 meses

Bogotá Cundinamarca, Colombia S-workz A tiempo completo

**Company brief**

We are Sworkz, a nearshoring company headquartered in Miami, FL. with operations in Medellín, Colombia. Launched in November 2021, our long-term goal is to match US businesses’ growth with positive impact. In Sworkz you'll find more than a workplace We promote a creative environment where all ideas are welcome, leaders are eager to help you grow and co-workers will support you every step of the way.

We're seeking a Marketing Coordinator with exceptional problem-solving abilities, analytical skills, and attention to detail. This role demands tactical thinking and the ability to juggle multiple priorities with a strong sense of urgency.

**Responsibilities**:

- Develop and implement lifecycle marketing strategies for enhanced customer engagement and loyalty.
- Conduct customer segmentation analysis for targeted campaigns.
- Collaborate with cross-functional teams to create relevant marketing content.
- Monitor lead generation tools for customer journey optimization.
- Test and iterate eCommerce subscription programs for retention.
- Define and report KPIs for campaign effectiveness.
- Analyze metrics and market trends for optimization opportunities.
- Implement A/B testing and experimentation methods.
- Stay updated on industry best practices and trends.
- Assist in consolidating feedback within Figma for various internal projects, including conducting competitor research and compiling findings into Figma.
- Support the Customer Experience team by contributing to creating and updating internal training documentation.
- Collaborate with the brand team to source necessary assets for various internal projects.
- Collaborate and manage industry and competitor comparisons, assisting in developing presentations and reports to share insights with stakeholders.
- Compile review and sentiment feedback related to reputation management, including assisting in creating decks and reports for internal team use.

Qualifications:

- Bachelor's degree in Marketing, Business, or related field, or equivalent experience. Advanced degree or relevant certifications preferred.
- Experience in eCommerce/Direct-to-Consumer (DTC) lifecycle and retention marketing, ideally within beauty/wellness brands.
- Familiarity with DTC eCommerce marketing platforms such as Shopify, Klaviyo, Justuno, Postscript, and/or Attentive.
- Proven track record as a Marketing Coordinator or similar role in eCommerce, with expertise in marketing automation platforms and customer lifecycle management.
- Strong grasp of customer segmentation, data analysis, and customer journey mapping.
- Analytical mindset to interpret data, derive insights and optimize campaigns effectively.
- Excellent organizational and project management skills, capable of handling multiple tasks and meeting deadlines.
- Exceptional written and verbal communication skills for crafting compelling marketing content and messaging.
- Understanding of CRM systems and their integration with marketing automation platforms.
- Strong problem-solving skills and strategic thinking with a focus on customer experience.
- Collaborative mindset for effective teamwork across different departments.

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