Regional Marketing Specialist

hace 2 semanas

Bogotá Cundinamarca, Colombia Gallagher A tiempo completo

**Introducción**:
Bienvenido a Gallagher, líder mundial en seguros, gestión de riesgos y servicios de consultoría. Con un equipo en crecimiento de más de 50.000 profesionales en todo el mundo, empoderamos a empresas, comunidades e individuos para que prosperen. En Gallagher, puede desarrollar una carrera, ya sea en nuestra división de corretaje, nuestra división de consultoría de recursos humanos y beneficios o nuestro equipo corporativo. Experimente The Gallagher Way, una cultura impulsada por valores compartidos y una pasión colectiva por la excelencia. Únase a uno de nuestros equipos dinámicos, donde desempeñará un papel fundamental a la hora de dar forma al futuro de Gallagher y desbloquear oportunidades incomparables tanto para sus clientes como para usted.

**Descripción general**:
The Regional Marketing Specialist reports to the GGB-US VP Marketing and works directly with US Regional Marketing Managers to implement Regional marketing initiatives. Focused primarily on driving marketing campaigns and initiatives in support of driving organic growth the Regional Marketing Specialist will work closely with the GGB-US Marketing Teams and internal and external creative, event management and production resources to deliver key marketing activities and programs, including lead generation campaigns, events, advertising, public relations and social media.

**Cómo lograrás un impacto**:

- Establishment and building of strong relationships across internal marketing resources
- Project management of marketing strategies and campaigns in support of Regional marketing/sales plans and goals
- Timeline management
- Status reporting
- Campaign monitoring and reporting
- Activation of Regional and Divisional marketing campaigns
- Competitive analysis (as needed)
- Industry analysis and prospect research (when vital)
- Tracking and measuring effectiveness of marketing efforts in driving sales, adjusting strategies to increase value
- Coordinating the approval process with Regional and Divisional stakeholders
- Ensuring accuracy, quality, and consistency of corporate standards
- Promoting cross-marketing opportunities - encouraging greater learning, communication and sharing of ideas across the Gallagher marketing community
- Other duties as assigned by the VP of Marketing and Regional Marketing Managers

**Acerca de ti**:

- Bachelor’s degree in Marketing, Business Administration, or related field, and 3 years relevant experience in B2B marketing, commercial insurance experience is a plus
- English advanced.
- Strong technical skills across Microsoft Office Suite, especially Microsoft Excel
- Familiarity with SalesForce a plus
- Consistent track record of successful multi-project management
- Experience creating and handling detailed work plans based on defined scope and objectives
- Strong interpersonal skills
- Excellent time management & organizational skills
- Experience managing integrated digital and traditional marketing campaigns, including paid, earned and owned media channels
- Experience creating and leading marketing scorecards, dashboards or other relevant reports
- Experience handling project budgets
- Insurance industry experience preferred

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