Social Media Assistant

hace 1 semana

Bogota, Colombia Kaplan International A tiempo completo

**Here at** Kaplan International Pathways, **we’re looking to recruit a Social Media Assistant who will be responsible for creating and implementing the social media strategy across our exciting global education business.**

With our main target audience aged between 16 and 22, our social media channels are critical to us for making meaningful connections with future students, current students, past students and parents.

This is a fun and varied role which would suit someone with strong social media knowledge gained in an agency or in-house role and a great natural sense of how to engage this age group with the right content. It may also appeal to you if you are looking for a role which offers an opportunity to take ownership of the social media channel, interact with colleagues and students who are passionate about our mission and would like to gain exposure to digital projects outside of pure social media.

**The role**

The Social Media Assistant plays a crucial role in supporting the social media team in executing effective social media strategies and maintaining a strong online presence for the Kaplan International Pathways brand. This entry-level position involves various tasks related to content creation, community engagement, data analysis, and general administrative support to ensure the smooth functioning of social media efforts. This role will report to the HQ London Social Media Manager, but you’ll be supported by our team based in Colombia.

**Key responsibilities**
- Responsibility for building new Kaplan Pathways social media channels in LATAM. These social media channels include, but are not limited to, Instagram, LinkedIn Facebook, Twitter and TikTok. All content on these channels will be in Spanish and in Portuguese.
- Build brand awareness, engagement and desirability for the Kaplan Pathways brand through organic social media content in LATAM.
- Attend education events and fairs to capture content and showcase Kaplan’s presence at these occasions. Travel will be required.
- Create and implement a social media strategy for the channels with assistance from the Social Media Manager.
- Assist with monthly social media report for senior stakeholders to showcase the engagement and growth of these new region-specific channels.
- Research and present new, fresh ways to tackle ever-changing platform updates and audience behaviour in LATAM.
- Set up social media content calendar with daily creation of all assets, working closely with the content and wider team when needed.
- Use social media tool Falcon.io to organise and execute strategy and identify key trends.
- Act as main point of contact for customer service for all enquiries on these region-specific social media channels.
- Work with our Student Content Creators to produce content for the LATAM social media channels.
- Work closely with the Social Media Manager to ensure brand and service storytelling is at the forefront of what we produce.
- Keep track of the social media boosting budget and identify opportunities to boost content.
- Assist with social media listening for our Media/PR team when required.
- Provide support to the London-based marketing team when required.

**Key attributes**:

- Fluent in written and spoken English.
- Fluent in written and spoken Spanish.
- Fluent in written Portuguese and intermediate in spoken
- Have a degree in business, marketing, communications or similar.
- Have 1+ years' experience working in a social media role or similar.
- Experience using social media scheduling / reporting software.
- Familiar with key social media platforms including Facebook, Instagram, Twitter, LinkedIn, TikTok and Snapchat

**Our working environment**:
Sitting in the heart of the Content and Marketing team, you will work with in a warm, welcoming, and highly ambitious team. You will be fully remote but have the option to work from our office in Bogotá, Colombia that we share with other Kaplan divisions.

We are active fund-raisers for Plan International, our partner charity and highly engaged in our staff wellbeing and inclusion with support and discussion groups such as inclusivity in recruitment, career development and progression.

**Salary - Competitive with 10% potential bonus**

**About Kaplan International Pathways**

Kaplan International Pathways, a division of Kaplan Inc., offers international students a wide range of flexible study options - from University preparation programmes in the UK, Australia, USA and Japan through to full degree programmes in Singapore, Hong Kong and Australia. Through our academic partnerships with leading universities, our expertise in student recruitment, our exceptional teaching and a real focus on customer service and pastoral care, each year we are proud to welcome thousands of students from more than 100 countries through the doors of our colleges.

In the UK, we operate 9 campus-based colleges in partnership with Bournemouth University, University of Glasgow, University

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