Restaurant Marketing Senior Analyst

hace 2 semanas

Bogota, Colombia DiDi Global A tiempo completo

Company Overview:
DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

Team Overview:
You will be part of our Restaurant Marketing LATAM team, leading key initiatives to drive Restaurant growth across or different markets. This team is in charge of creating tools, and processes to support the commercial team towards our yearly goal. You will be working with a team of orangers and influencing key stakeholders to create a positive impact on our results. Creating and executing Marketing campaigns in a fun and dynamic way. This data driven role calls for a rare combination of business strategic thinking and hands-on problem solving, as well as an interpersonal ability.

Role Responsibilities:

- Supporting the local accounts across different LATAM countries to grow their online delivery sales with our platform, generating business growth and multiple opportunities for app users and restaurants in the region.
- Working closely with cross functional DiDi teams and act as POC for multiple areas in the organization to collaborate with their team and contribute to the growth of the business
- Support the construction of key brand attributes across the region with the execution across multiple channels like media, product, promotion, CRM.
- Contribute to the brand campaign development & execution to communicate our restaurant selection to app users: conduct research (as needed), shape consumer insights, brief creative/media partners, craft comms plan including Social Media, InApp and CRM communication, and establish robust measurement plans.
- Working closely with the creative team to reach the ideal communication assets for the different restaurants
- Use internal data to find relevant insights that transform into effective marketing campaigns achieving business and marketing OKRs.
- Analyze and optimize campaigns regarding brand and growth results, crossing variables to make long term strategic decisions.
- Manage the day-to-day marketing activities, ops comms and reports.
- Assemble presentation decks and clearly communicate findings from initiatives to management.
- Remain fully informed on market trends and marketing campaigns and implement best practices reporting each marketing initiative and KPIs results.
- Working on special projects that will shape the future of food delivery for DiDi.
- Work with a multicultural and international team.

Role Qualifications:

- Have +3 years of experience in Marketing in B2C roles
- Also experience with commercial teams and B2B experience is a plus
- Consumer centric: able to prioritize consumer and market insights to support the different initiatives.
- Proven experience on supporting launching sales activation campaigns
- Data driven, takes decisions based on data analysis to impact business growth.
- Analytical thinking, understanding the whole picture and connecting the dot to improve future campaigns.
- Able to solve issues with autonomy and working in collaboration of multiple teams.
- Creative: able to generate innovative approaches to address problems.
- Bias for action: with a relentless focus on results.
- Be able to work under constant deadline pressure and manage multiple projects.
- A track record of being an energetic and optimistic team member with a collaborative spirit
- Advanced English and Spanish is mandatory.

EEO Statement:

- We create customer value - We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
- We are data-driven - We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
- We believe in Win-win Collaboration - Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
- We believe in integrity - Integrity is at the very core of our business. We are people who always want to do the right thing. Our int

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