Driver Marketing Senior Analyst

hace 6 meses

Bogota, Colombia DiDi Global A tiempo completo

Company Overview:
DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

Team Overview:
The Earnings and Growth Driver Marketing team is in charge of potentializing new channels and initiatives to increase driver acquisition, as well as creating campaigns for all new and existing Drivers to find in DiDi their best partner to increase their earnings.

Increasing awareness and engagement among potential and existing Drivers is the cornerstone of our business and from our team we make sure we are giving them the right messages at the right time.

We are looking for a Driver Marketing Senior Analyst that is resourceful and organized. A true team-player that is proactive and not afraid of taking challenges.

You will be interacting with stakeholders across Latam from different areas, enriching your knowledge of the business and opening possibilities to understand how a fast-paced company works.

Role Responsibilities:

- You will be the main marketing point of contact for driver Growth teams across Latam.
- Coordinating with stakeholders in the Rides Latam Business for the implementation of initiatives and communications to foster acquisition of Drivers.
- Managing multiple campaigns and projects to potentialize new channels and referrals through successful communication and increase driver acquisition
- Generating awareness among new drivers about the available tools and resources with the right messages during onboarding and early lifecycle to complete their first trips.
- Creating briefs and working with the Creative Team to develop the best communications for Drivers.
- Developing creative content via templates/video/copywriting in different channels (in-app) to support Growth

Role Qualifications:

- Bachelor’s degree on Business, Marketing or Communication
- +4 years of experience in marketing
- Outstanding stakeholder management skills to build relationships, engage and work hand on hand with key partners from internal areas
- Strong communication and presentation skills.
- Excitement to generate marketing actions that impact Driver’s lives and our business.
- Data-driven mindset to ensure results evaluation and to make informed decisions.
- Positive hands-on attitude and willingness to find creative solutions to everyday challenges.
- Fluent in English is a MUST.
- Preferred previous experience in tech industry, start-ups
- Team spirit with a structured mind to develop multiple tasks in parallel.

EEO Statement:

- We create customer value - We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
- We are data-driven - We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
- We believe in Win-win Collaboration - Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
- We believe in integrity - Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
- We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
- We believe in Diversity and Inclusion - Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

**We are committed to building inclusive and diverse teams.**

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

**_

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