Head of Scale

hace 3 semanas

Bogota, Colombia Diageo A tiempo completo

Job Description:
Job posting name: Head of Scale & Recruitment Brands - Marketing

Location: Bogotá, Colombia

Type of contract: Permanent

About Diageo:
Diageo is a global leader in beverage alcohol with over 200 brands, old and new, large and small, global and local - the depth and breadth of our product portfolio across beer, wine and spirits is second to none, with brands sold in 180 countries, at almost every price point in every category. We're a spirited company born from an incredible ambitious legacy. The success of Guinness, Smirnoff, Johnnie Walker, Tanqueray and many more, over hundreds of years, led to the formation of our company in 1997.

About the market:
With over 20 years in Colombian market, Diageo offers a wide collection of premium drinks including Johnnie Walker, Baileys, Smirnoff, Old Parr, Buchanan’s, Don Julio, and many others in high-potential market and as in the rest of the world, we are leaders in every category we play. Within total Alcoholic Beverages (inc. beer and wine), Diageo represents 0.6% of total volume sold. This represents a huge opportunity for us to continue our growth trajectory and moreover, to bring the “mojo back” to a dormant industry by embedding our passionate and iconic brands in our consumers’ lives making their experiences demonstrably better.

If you feel excited about these, then this might be an opportunity for you.

About the role:
As Scale and Recruitment Head, you are called out to drive the fast expansion of our key recruitment brands based on deep consumer and customers understanding so many more people can now enjoy accessible and _r_enowned brands that make their celebrations demonstrably better.

To deliver the purpose of the role, you will need to engage everyone behind the possibility, articulate the right portfolio and brand strategies and deliver short term results of our expansion brands portfolio to supply to Diageo’s overall’s performance. The role has 3 to 4 brand managers reporting directly to this position and also you will need to lead the business functions that are responsible for delivering the plan (influence without authority is key): Commercial, CMO, global marketing, Supply and finance both internally and with Distributors/Partners teams- Defines 5 year Strategic Plan identifying strategic growth opportunities and translating them into a competitive Business Cases that drive growth- Drives the Marketing Business Plan’s Process based on deep penetrating insights about occasions, purchasing and consumption behaviours, establishes strong brand/category and business objectives and prioritizes different growth drivers effectively.- Responsible and accountable for completing promptly, and with creative flair, through multi-channel media encompassing traditional, experiential and digital communications.- Accountable for all levers of value creation to ensure profitable brand growth for Diageo and our partners- Adapts global content and activations or creates local relevant ones when needed.- Supports Customer Marketing team to adapt or create BTL toolkits- Leads the Business Performance Management Process including P&L tracking, Market share monitoring, Brand equity tracking and Category performance with a focus on Sell out. Propose corrective actions or more for mores, as needed.- Coordinates the overall A&P budget of the trade mark.- Ensures M&E is used to drive A&P efficiency.

About you:
- Demonstrated ability in marketing.- FCMG experience required.- Shown experience in Brand & business scale- Proficient in English and Spanish (oral & written)- Ambitious mindset:
- Sets and pursues direction without guidance and takes a wide view of their accountabilities- High energy and ambition to achieve successful outcomes and high standards- Sees the big picture and possibility from multiple angles and through a creative lens- Passionate for consumers - restless curiosity about consumers and how to better connect with them.- Digital Marketing Acumen.- Commercial understanding- Capacity to move from strategic thinking to detail in execution and vice versa.- Net Revenue Management experience (price, promo, formats)- Challenges self and others to take on new or unfamiliar tasks and ways of working- Communicates orally and verbally in a compelling, persuasive and impactful way- Draws on a variety of influencing styles to engage different audiences effectively

Worker Type:
Regular

Primary Location:
Bogota - IMC

Additional Locations:
Job Posting Start Date:
2024-03-19

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