Digital Marketing Coordinator

hace 6 días

Barranquilla, Colombia Smart Capital Center A tiempo completo

ABOUT US

We’re on track toward taking our industry-leading technology and massive datastore is even further. Having transformed the commercial real estate origination and portfolio intelligence processes of the largest lenders, including Keybank, Aareal Capital Corporation, JLL, and Pacific Life Insurance, we're now leveraging the same technology to help everyday real estate investors.

We've also got a lean, high-performance team headed by great management with zero bureaucracy and a firm belief in investing in each team member's personal development.

OPPORTUNITY

As the Marketing Manager, you will develop and manage a multi-channel marketing strategy that incorporates marketing automation, digital, social and offline channels. This is a great opportunity to work closely with the founder and executive team and be able to learn the operations of an ambitious startup. We want to invest in you and your future with many ways. We want you to grow your career with us.

WHAT YOU’LL DO
- Develop a comprehensive marketing plan and drive strategies that are proven by testing and metrics.
- Be responsible for content strategy and claim ownership of all owned online channels such as social media and the corporate website.

Construct and copyedit accurate, well-researched, and original copies that pass company standards while meeting deadlines.
- Conduct research to formulate ideas or support writing.
- Efficiently learn about the Real Estate and Fintech space audience
- Use market analysis to develop strategies to strengthen the company’s position in the industry.
- Identify customer needs, as well as competitor’s strengths, and weaknesses
- Monitor effective benchmarks for measuring the impact of social media campaigns.
- Analyze, review, and report on the effectiveness of campaigns in efforts to maximize results
- Manage and execute all phases of market research studies and publications such as design, proposal, presentation, questionnaire preparation, analysis, and report writing
- Assist in other aspects of the creative or research processes to create cohesive, accurate contents.
- Support sales and lead generation efforts through different marketing channels

REQUIREMENTS AND QUALIFICATIONS
- At least 2 years of experience in digital marketing, advertising, B2B Enterprise and PR
- In-depth knowledge, experience, and skills in growth hacking, all digital marketing channels
- Have in-depth knowledge and understanding of social media platforms, strategies and techniques and how each platform can be deployed in different scenarios
- Excellent organizational and leadership skills
- Exceptional copywriting skills
- Hands-on experience with search engine optimization (SEO). Knowledge of how to maintain a working knowledge of principles of SEO including keyword research and Google Analytics.
- Bachelor’s degree in marketing, communications, business administration, or related field
- Excellent verbal and written English skills
- Preferably with relevant industry knowledge, experience in fintech, e-commerce, creative agencies, or industry-leading companies

HERE'S WHAT YOU CAN LOOK FORWARD TO AS PART OF TEAM:

- You’ll be at the forefront of innovation, working with a product that is transforming the US real estate industry and is utilized by the world’s large financial institutions. This is a big opportunity to contribute to promoting massive changes within a $17 trillion industry.
- You’ll be interacting with professionals from top FinTech, real estate companies, and the largest financial institutions in the country, as well as some from traditional sectors, and help them digitalize their companies’ operations.
- You’ll be able to accomplish fulfilling work that has a huge impact while working in the comfort of your own home.
- You’ll be working with a helpful and highly efficient management team with no bureaucracy.
- You’ll be considered a key member of a very lean and highly professional team.
- You’re assured to receive competitive compensation and benefits.
- You’ll enjoy generous paid-time-off.
- You’ll be able to enjoy working and learning at the same time through company-sponsored job-related training courses.

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