Digital Marketing Manager

hace 3 semanas

Barranquilla, Colombia Eddy Pump A tiempo completo

We are a group of B2B industrial equipment companies dedicated to excellence and innovation. With a strong commitment to our clients and a passion for delivering top-notch solutions, we are seeking an experienced Digital Marketing Manager to lead our digital marketing efforts across our portfolio of B2B companies. If you possess expertise in WordPress Development, SEO, SEM, PPC, and have a proven track record of managing remote teams, we invite you to join our team and drive our digital marketing success.

**Position Overview**:
As a Digital Marketing Manager, you will take on a leadership role in shaping and executing our digital marketing strategies for multiple B2B companies. You will manage a remote team of digital marketing specialists, ensuring the effective implementation of campaigns, optimization of websites, and generation of high-quality leads. Your experience in WordPress development, SEO, SEM, and PPC will be crucial in achieving our digital marketing objectives.

**Key Responsibilities**:

- Lead, mentor, and manage a remote team of digital marketing specialists, providing guidance and support to achieve performance goals.
- Develop and execute comprehensive digital marketing strategies that align with business objectives and drive growth.
- Oversee the creation and maintenance of WordPress websites, ensuring they are user-friendly, responsive, and optimized for search engines.
- Conduct in-depth keyword research and implement SEO best practices to improve organic search rankings and traffic.
- Plan, execute, and optimize SEM and PPC campaigns across various platforms to drive targeted traffic, leads, and conversions.
- Monitor and analyze website performance using tools like Google Analytics and provide actionable insights to improve user experience and conversion rates.
- Stay updated with industry trends and best practices, and implement them to continually enhance digital marketing efforts.
- Track and report on key performance metrics, providing regular updates to senior management.
- Collaborate with content creators to optimize website content for SEO and user engagement.

**Qualifications**:

- Bachelor's degree in marketing, digital marketing, or a related field.
- Proven experience as a Digital Marketing Manager with a focus on WordPress development, SEO, SEM, and PPC.
- Demonstrated experience managing remote teams, fostering collaboration and productivity.
- Proficiency in WordPress, including website development and customization.
- Expertise in SEO best practices, including keyword research, on-page and off-page optimization.
- Experience with SEM and PPC platforms, such as Google Ads and Bing Ads.
- Familiarity with web analytics tools, including Google Analytics.
- Strong analytical skills and the ability to use data to drive decisions.
- Excellent written and verbal communication skills.
- Results-oriented with a passion for staying current with digital marketing trends and technologies.

**Why Join US**:

- Be part of a group of innovative B2B companies making a difference in the industry.
- Competitive compensation and benefits package.
- Opportunities for professional growth and development.
- Collaborative and creative work environment.
- Lead and shape the digital marketing strategies for multiple businesses.

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