Digital Marketing Strategist

hace 4 semanas


Bogota, Colombia Room4 Media A tiempo completo

**Key Responsibilities**:

- Strategic Leadership: Develop and implement comprehensive digital marketing strategies that align with client goals and Room4 Media's business objectives.
- Market Analysis & Trends: Conduct thorough market research and stay updated with the latest digital marketing trends and technologies to ensure strategies remain relevant and competitive.
- Digital Audits & roadmap: Perform a Digital Audit to assess market position, marketing effectiveness, audience insights, competitor analysis, and acquisition strategy, leading to a concise action plan for improved digital impact.
- Collaborative Planning: Work closely with internal teams and clients to devise effective marketing strategies that meet client needs and market demands.
- Performance Metrics & Analysis: Establish key performance metrics for all digital marketing campaigns; monitor, analyze, and report on performance to ensure maximum efficiency and effectiveness.
- Agency Experience: Utilize your extensive agency background to navigate client dynamics, manage team workflows, coordinate with the production team and ensure the delivery of high-quality marketing solutions.

**Requirements**:

- Bachelor’s degree in Marketing, Business, Communications, or related field.
- Fully bilingual in English and Spanish, with excellent communication skills.
- Minimum of 5 years of digital marketing experience, with at least 3 years in a strategic role within a marketing or creative agency.
- Strong understanding of paid advertising platforms, digital marketing strategies, and martech solutions.
- Proven track record in developing successful digital marketing strategies and client management.
- Exceptional analytical and strategic thinking skills.
- Leadership ability with experience in managing cross-functional teams.

**What We Offer**:

- Competitive salary with performance-based incentives.
- Full-time position with the flexibility to work from home.
- Access to the latest marketing technologies and continuous professional development.
- A dynamic, supportive, and collaborative work environment focused on growth and innovation.



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