Media Strategist

hace 6 días

Bogota, Colombia Hylink Digital A tiempo completo

**Who We Are**

Hylink Group was created from pure ambition. From the day we earned our very first client in 1994, to the global scale we have grown to become, our singular focus remains clear: work tirelessly to help our clients exceed their own ambitions. Whether crafting innovative campaigns that deliver storytelling at scale, or optimizing the curation and deployment of media with purpose, we believe each project is an opportunity to use our extraordinary diversity to reach, and to learn, and to grow stronger and more capable than ever before. It’s a journey with no finish line, and that’s just the way we like it. That’s why we’re looking for talented individuals who share that passion to come join our team.

Are you ready to Advance Beyond Ambition?

**Responsibilities**:

- Develop comprehensive media strategies aligned with client objectives and target audience.
- Stay abreast of industry trends, market insights, and competitive landscapes to inform strategic planning.
- Collaborate with cross-functional teams to translate business and marketing goals into effective media campaigns.
- Design integrated media plans in digital and emerging channels.
- Optimize media budgets to maximize reach and impact.
- Monitor spending against budget and provide recommendations for adjustments as needed.
- Implement measurement strategies to evaluate the effectiveness of media campaigns.
- Analyze performance metrics and provide insights for continuous optimization.

**Qualifications**:

- 3-5 years experience in digital marketing or as a media strategist
- Must have experience planning for key digital platforms like Meta, programmatic, direct buys, Youtube, Google Ads
- Must have experience putting together a comprehensive media proposal and experience presenting to clients
- Proficiency in media planning and buying tools.

**Recruitment Process**:

- Hylink is an Equal Opportunity Employer committed to providing a workplace free from discrimination or harassment. We believe that no one should be discriminated against because of their differences, such as age, disability, ethnicity, gender, gender identity and expression, religion or sexual orientation. Decisions related to hiring, compensating, training, evaluating performance, or terminating are made fairly without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law._

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