Marketing Automation Consultant

hace 6 meses


Bogota, Colombia Multiplica Talent A tiempo completo

Multiplica Talent, te está buscando
Somos una consultora especializada en ofrecer las mejores oportunidades laborales al mejor talento digital del mercado. Tenemos 20 años de experiência reclutando a personas capacitadas, innovadoras y con ganas de crecer para nuestros clientes. Actualmente colaboramos con empresas en LATAM, USA y Europa y contamos con talentos que trabajan presencialmente y/o remoto en diferentes partes del mundo.
Nuestros talentos son los agentes de cambio que están creando las organizaciones del futuro. Sé parte de este cambio
Estamos buscando un Marketing Automation Consultant, para uno de nuestros clientes de Miami. La misión del rol es realizar tareas consultivas en el área de Martech / Marketing Automation que ayudan a los clientes a generar estrategias y operaciones de Relacionamiento con sus clientes e implementar/ejecutar dichas estrategias a través de las herramientas adecuadas para cada Segmento.
**Responsabilidades**:

- Identificar Segmentos de Crecimiento entre los usuarios de la Marca y definir la Estrategia de Relacionamiento adecuada
- Diseñar Estrategias de Relacionamiento entre la Marca y sus clientes para lograr los objetivos perseguidos para cada Segmento
- Optimización de la Comunicación entre Marca y Usuario a través de la Automatización de Mensajes
- Definición de KPIs a cumplir con las Estrategias planteadas por cada segmento
- Diseño Conceptual de los Journeys/Workflows, a través de los momentos de contacto entre el usuario y la marca durante el Customer Journey
- Implementación de Journeys en la Plataforma de Mktg/Engagement/Growth del cliente

**Requirements**:

- Certificación o experiência avanzada demostrable en algunas de las plataformas (Salesforce Marketing Cloud, Adobe Campaign, SAP-Engagement, Hubspot, Zoho CRM, Freshworks, Active Campaign, Insider, Braze, Klaviyo.)
- Experiência Previa en Plataformas de Marketing (SFMC, Adobe o SAP Engament)
- Experiência previa en la construcción de Journeys, diseño conceptual de journeys por medio del contacto entre el usuario y la marca durante el costumer journey.
- Dominio de la comunicación entre marca y usuario a traves de la automatización de mensajes.
- Dominio Inglés

**Benefits**:

- Trabajo 100% remoto, calendario Colombia
- Proyecto Freelance 6 meses



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