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Marketing Assistant

hace 1 mes

Bogota, Colombia Kaplan A tiempo completo

Job Description

Kaplan Language Group (KLG) is a leading business in the language travel industry, providing high
- quality, language-travel programs across the world. The group consists of some of the biggest names in educational language tourism: Alpadia Language Schools, ESL Languages, and Kaplan International Languages.

With more than 130 combined years of experience and thousands of happy and satisfied alumni, KLG offers a wide range of language and cultural programs in more than 100 countries across the world, allowing students to embark on a unique, life-changing journey specifically tailored to their needs and goals.

As one of the largest providers in the sector and as part of Kaplan Inc, a large US-listed business, the Kaplan Languages Group is ideally placed to meet the high demand from students now wishing to travel abroad and get back into the classroom to build their language skills.

We are now looking to appoint a Marketing Assistant for the Americas region, based in Bogota, who will be responsible for supporting the business-as-usual task and projects of the region. The Marketing Assistant will work in the Marketing Department as part of the Marketing team and reporting directly to a Marketing Manager or Marketing Executive.

The focus of the role is to drive qualified traffic to Kaplan International’s website and build the brand within relevant communities in country.

Duties and responsibilities
- Support on the implementation of the Social Media content plan working closely with the Marketing Executives.
- Content creation for our blog and Social Media channels and coordination of bigger content projects (e.g. eBooks, videos).
- Creation of campaign assets for LATAM and NA.
- Current website updates. This would happen after training on our CMS.
- Translation tasks.
- Support on tasks related to Partnerships and Affiliates as creation of content focused on a partners’ platform.
- Support on the follow up of ongoing projects.
- Assist in the organisation of offline events like fairs, partnerships to generate brand awareness and develop targeted databases.
- Inventory management.
- Assist with on-going planning and implementation of customer acquisition activities.
- Assist in the management of content and website.
- Manage internal relationships with internal and external stakeholders, coleagues and direct reports, where applicable.

Person Specification Essential
- Spanish mother tongue and fluency in English (written and spoken - min B1).
- Attention to detail.
- Ability to handle multiple tasks, to prioritize those tasks and meet deadlines.
- Interest and relevant knowledge in social media.
- Highly energetic and self-motivated, self-aware, innovative and team worker.
- Proactive and passionate about marketing.
- Excellent standard of literacy.

Desirable
- Bachelor’s degree
- Knowledge of Illustrator and/or Photoshop
- Knowledge of tools for video edition
- Experience with website analytics tools
- Knowledge of online marketing tools (SEO, CRM, PPC)
- Creative thinker who can contribute ideas

Location

Bogotá, COL

Employee Type

Employee

Job Functional Area

Marketing

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