Associate Brand Manager Latam

hace 4 meses

Bogotá Cundinamarca, Colombia Essity A tiempo completo

**Title**:
**Associate Brand Manager LATAM**:
**Introduction**
***We are seeking a motivated and detail-oriented Associate Brand Manager to join our marketing team. In this role, you will assist in the development and execution of brand strategies to drive growth and brand equity. You will work closely with cross-functional teams, including product development, sales, and creative, to ensure brand consistency and achieve business objectives.**

**About the Role**:
This job is supporting brand building for small brand or part of large brand in small local markets in line with global brand strategies.

**What You Will Do**:

- Supports the (Senior) Brand Manager to drive brand success in local markets, such as brand P/L and market share development. He can own a small brand or a segment of a larger brand
- Contributes to defining annual brand plans: owns brand A&P and defines brand activation touch points in line with global guidance. Responsibility for sufficiency and accuracy of A&P allocation & monitoring.
- Leads (or contributes to) Brand & Innovation campaign activation, tracking and corrective actions. For product innovation is responsible of achieving the business case and leads and survives all phases including phase in/phase out, distribution and brand activation
- Leads brand analysis and recommends corrective actions
- Recommends brand assortment, product management and pricing in line with global guidance. Contributes to assortment initiatives together with global partners (SC, GPM, GBIS, PMI)
- Brand Building strong knowledge toward health care providers, payers, clinicians and consumers.
- Expert in capturing consumers and customers insights
- For lead markets : contributes via (Senior) Brand Manager to the development of global communication toolbox.
- For lead markets : contributes via (Senior) Brand Manager to the development of global innovation.
- For non lead markets: makes sure that product innovations can be sold in local markets in terms listing and tender requirements.
- Assist in the development and implementation of brand strategies and marketing plans.
- Monitor brand performance and market trends to identify growth opportunities.
- Collaborate with the creative team to develop and execute advertising campaigns, packaging, and promotional materials.
- Support product development by providing insights on market needs and consumer preferences.
- Manage and analyze consumer research and market data to inform brand decisions.
- Assist in budget management and track spending to ensure alignment with the brand strategy.
- Coordinate with sales teams to ensure brand strategies are effectively communicated and implemented.
- Maintain consistent brand messaging across all channels and touchpoints.
- Prepare reports and presentations on brand performance and marketing activities.

**Who You Are**
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 3-5 years of experience in brand management, marketing, or a related field.
- Strong analytical and problem-solving skills.
- Excellent communication and interpersonal skills.
- Ability to work effectively in a team environment.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Fluent Spanish & English

**What We Can Offer You**:
Our purpose, Breaking Barriers to Well-being, provides meaning to everything we do. Working at Essity means a chance to improve well-being for people and opportunities to drive positive change for the society and the environment. As an employee at Essity, you will belong to an organization where you feel valued and supported to grow, and challenged to generate business results in a collaborative and open atmosphere. Innovate for Good | Excel Together | Be You with Us

**More About Location**:
LATAM (Mexico, Santiago, Bogotá, Sao Paulo)

**Together, we are improving lives, every day.**:
Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.

**Application End Date**:
04 sept 2024
**Job Requisition ID**:Essity246222

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