Digital Marketing Specialist

hace 3 meses

Medellín Antioquia, Colombia Ari Afshar & Associates A tiempo completo

**About Us**:
Voyage Real Estate is a luxury real estate firm based in Los Angeles with over $1 billion in career sales. We are known for delivering an exceptional client experience through personalized service, innovative marketing, and a high level of professionalism. As we continue to grow, we are seeking a dynamic and creative Digital Marketer to lead our digital strategy, engage audiences, and drive business development through various digital platforms.

**Position Overview**:
**Key Responsibilities**:
Social Media Strategy & Management:

- Develop and execute social media strategies: Create and implement comprehensive strategies across platforms like Instagram, Facebook, LinkedIn, TikTok, and more to drive engagement and grow the brand's online presence.
- Content creation and curation: Develop engaging and visually appealing content that aligns with the brand’s voice and luxury positioning. This includes posts, stories, reels, videos, and more.
- Schedule and monitor posts: Plan and publish social media content using scheduling tools while ensuring timely responses to comments, messages, and inquiries.
- Analyze and report social performance: Track and analyze the performance of social media campaigns, providing insights and recommendations to improve engagement and reach.
- Stay on top of trends: Monitor and incorporate emerging social media trends, tools, and best practices to keep our content fresh and engaging.

**Digital Advertising & Campaign Management**:

- Plan and manage digital ad campaigns: Create and optimize targeted digital ad campaigns (Facebook, Instagram, Google Ads, etc.) to drive traffic, leads, and conversions.
- Monitor ad performance: Track and analyze key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS), adjusting campaigns for maximum effectiveness.
- Optimize ad budgets: Ensure that digital advertising budgets are spent efficiently, achieving the best possible results while staying within budget constraints.

**Engagement on Digital Platforms**:

- Engage with audiences across all platforms: Foster community engagement on social media, live chat, and other digital platforms, responding promptly to questions and comments.
- Oversee live chat: Manage live chat on the website, responding to inquiries in real-time and providing excellent customer service to potential clients.
- Monitor and maintain brand consistency: Ensure that all interactions across digital platforms reflect the brand's luxury image and messaging.
- Nurture leads from social: Engage with and nurture leads generated through digital platforms, ensuring timely follow-up and communication.

**Social Media Support for Agents**:

- Provide social media assistance for agents: Help agents develop and implement personalized social media strategies, providing guidance on best practices for showcasing their listings, successes, and expertise.
- Host social media training: Provide training sessions or one-on-one support for agents on using social media effectively to grow their personal brand and client base.

**Qualifications**:

- Proven experience in digital marketing: Preferably in real estate or luxury sectors, with a focus on social media strategy, digital advertising, and engagement.
- Strong understanding of social media platforms: Expertise in Instagram, Facebook, LinkedIn, TikTok, and other relevant channels.
- Digital advertising expertise: Hands-on experience with managing Facebook Ads, Google Ads, and other digital advertising platforms, along with the ability to analyze and optimize campaigns.
- Data-driven mindset: Experience using analytics tools to track and improve digital marketing performance, with a focus on KPIs.
- Excellent communication and writing skills: Strong ability to craft compelling messages and engage with clients and audiences across various platforms.
- Organizational and multitasking abilities: Capable of managing multiple projects, campaigns, and social channels while maintaining attention to detail.
- Familiarity with real estate marketing: A plus, but not required. Knowledge of the luxury market or experience supporting agents in promoting listings is highly desirable.
- Experience with digital marketing tools: Proficiency in tools such as Google Analytics, Facebook Business Manager, Later, or similar scheduling and analytics tools.

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