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Marketing & Promotional Head

hace 5 meses

Bogota, Colombia Novartis A tiempo completo

500 million patients were touched by Sandoz generic and biosimilar medicines in 2021. Did you ever imagine how many lives could be touched by your daily work?
The people we serve need you to achieve the extraordinary. That´s why at Sandoz we empower you to bring your best self; we value your diversity of thought and trust your ability to make things happen.

**Your responsibilities**:

- Develops brand strategy, promotional campaigns & tactical plans within marketing budgets. Prepares content of Integrated Brand Teams and Launch Teams. Runs market research programs & market insights for responsible brand and monitors /anticipates market development.
- Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s). Lead the cross-functional local/regional brand Team, incl. coordination ofIntegrated Product Strategy Plan, and monitoring the execution of objectives. Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines. Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
- Identifies area market insights and opportunity via customer interactions. Executes central marketing activities as well as regional initiated marketing activities. Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives.
- Compliance with applicable policies, procedures and other regulations. Within assigned territory, develop business through specific projects and services and initiatives at center / hospital / ASL / territorial outpatient clinic level. Map key services to patients (patient support program) offered inside and outside of key hospital centers (competition, etc...). Monitor execution of regional/local tactics, assuring excellence and coherence with Sandoz strategy & customer needs.
- Collaborate with Marketing and Medical teams to maximize activities: -Scout centers, KOLs and OLs by disease within assigned territory -Identify specific needs for each segment of patients and the implications of the disease for each of them within assigned territory -Reporting of technical complaints /adverse events /special case scenarios related to Sandoz products within 24 hours of receipt -Distribution of marketing samples ( where applicable ).

**Commitment to Diversity & Inclusion**:

- Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve._

**Minimum requirements**

Minimum requirements for a pharmaceutical marketing manager in Colombia include:

- Bachelor's degree in Marketing, Business Administration or related field.
- 5+ years of marketing experience, with 3+ years in pharmaceutical industry.
- Knowledge of pharmaceutical industry regulations and ethical guidelines.
- Strategic thinking and problem-solving skills.
- Strong communication skills.
- Team management experience.
- Knowledge of digital marketing.
- Fluency in Spanish and English.

**Division**

SANDOZ

**Business Unit**

Commercial OPS SIR SZ

**Country**

Colombia

**Work Location**

Bogotá D.C

**Company/Legal Entity**

NOV COL

**Functional Area**

Marketing

**Job Type**

Full Time

**Employment Type**

Regular

**Shift Work**

No

**Early Talent**

No