Performance Marketing Coordinator

hace 2 semanas


Cali, Colombia Reckitt A tiempo completo

Quieres transformar y sobresalir en el mundo de eCommerce? como Performance Marketing Coordinator en Reckitt, tendrás la libertad de encontrar nuevas formas y estrategias de ayudarnos a prepararnos para el presente y el futuro. Si consideras que tienes excelentes capacidades para comunicarte, desenvolverte y relacionarte con cualquier grupo de interés, Esta es tu oportunidad

**Bogotá/Cali, Colombia**

**Salario competitivo y excelente paquete de beneficios**

**El principal objetivo es**:
**Algunas de las responsabilidades son**:

- Garantizar la perfecta ejecución en las campañas centradas en performance, liderar procesos end to end (alineado con los tiempos de las agencias y marketing para las aprobaciones creativas) y lograr objetivos propuestos (conversión rate, cost per acquisition, return on investment/return

on advertisement y ventas, todo el funnel completo)- Plan estratégico. Buscar constantemente la eficiencia y asegurar la alineación entre los vehículos i-media. Siempre bajo la mentalidad de “Test & Learn”. Debe compartir

conclusiones y recomendaciones sobre los medios y creatividades con mejor o peor rendimiento para impulsar la adquisición, conversión y retención.- Punto de Contacto Estratégico de eCommerce con los clientes. Responsable de cerrar y hacer crecer planes de eCommerce y acuerdos de intercambio de datos con ellos. Debe tener la capacidad de visualizar plataformas online y trabajar estratégicamente con las audiencias de compradores en línea para optimizar las campañas hacia la conversión no solo con las plataformas sino también con las agencias de medios.
- Automatizar en la medida de lo posible la optimización de las opciones de inversión en medios, en función del valor de vida útil acordado centrado en el Traffic Model

framework.- Asegurarse que todo el contenido de la marca esté actualizado dentro de las plataformas de comercio electrónico y explore nuevos desarrollos pensando en UX y CX para impulsar el crecimiento de las tasas de conversión con resultados medidos y basados en datos. A/B Testing
- Liderar activaciones especiales como grandes eventos por creatividades y canales de comunicación alternativos. Preparar e implementar páginas de destino y boletines

informativos y cualquier otra forma creativa para comunicar eventos de eCommerce.
- Debe estar en constante vigilancia de la herramienta de cumplimiento de 5P en línea para garantizar que se cumplan los KPI clave para tener una excelente ejecución en todas las plataformas online.

**Conocimientos/requerimientos**:

- Mínimo 4 años de experiência en Canal e-commerce y áreas comerciales; con experiência en la pauta, medición y seguimiento de campañas de marketing en

medios digitales.
- Conocimientos en Microsoft Office Package. Digital Buying Platforms such as Google Adwords, Facebook Business Manager, DSP, etc. Tagging tools as Facebook Pixel, Google Tag, Facebook Collaborative.
- Digital/eCommerce Platform Expertise. Campaigns planning, set up, optimization & reporting.
- User Experience & Customer Experience development
- Experience working with FMCG is highly appreciated.
- Test and learn mindset, innovative and fast learner


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